Efficiency Analysis of Commercial Banks in India: An Application of Data Envelopment Analysis
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A Study on Factors Affecting Purchase Decision of Young Adults after GST Implementation in India – With Special Reference to FMCG Products
A Review of Commercial Banks’ Role in Public Sector Transparency and Accountability in the Nigerian Economy
Soft Systems Modelling of the New Product Development Process - A Case Study
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A Qualitative Performance Measurement Approach to New Product Development
Brand Power Through Effective Design
Intellectual Venture Capitalists: An Emerging Breed of Knowledge Entrepreneurs
This paper explores the dynamic interplay between marketing management, incubation centers, and student-led innovation, with a focus on intellectual property (IP) development through patents and copyrights. It investigates how these elements collectively contribute to advancing the United Nations Sustainable Development Goals (UNSDGs). By fostering a culture of creativity and entrepreneurship, incubation centers play a crucial role in guiding students from ideation to commercialization, ensuring their innovations are market-ready and protected by robust IP frameworks. Marketing management is examined as a pivotal tool in this process, aiding in the effective promotion and dissemination of student innovations. The paper highlights case studies of successful student projects that have transitioned from conceptual stages to patented products or copyrighted works, emphasizing their impact on sustainable development. Furthermore, it discusses the policies and support mechanisms necessary to enhance this ecosystem, ensuring that student innovations not only thrive in the market but also contribute significantly to global sustainability efforts. The findings underscore the importance of integrating marketing strategies and IP management in educational incubation programs to maximize their contribution to the UNSDGs.
Technological advancements have undoubtedly increased the expectations of job seekers today; their effects have eased and complicated the talent acquisition process for recruiters. Social media platforms were first meant to communicate with people but eventually took on a more professional appearance. The digital economy significantly contributes to increased competitiveness, particularly since a digital transformation entails transitioning to new technology models in which digital marketing plays an important role in growth and user loyalty strategies. Using social media (SM) by recruiters opens up many chances for job searchers and serves as an extra source of information for both recruiters and candidates. The main objective of this research paper is to address the significance and capabilities of social media in recruitment, elucidating the several social media tools most commonly used in recruitment and several digital channels recruiters use in screening applicants.
