i-manager Publications

Leveraging Social Media and Advanced Technologies for Enhanced Recruitment Strategies in the Corporate Sector

Magambo Akinyi Consolata*, Rose Muringi Wachira**

*-** University of Kerala, Palayam, Thiruvananthapuram, Kerala, India.

Periodicity:July - September'2024
DOI : https://doi.org/10.26634/jmgt.19.1.20910

Abstract

Technological advancements have undoubtedly increased the expectations of job seekers today; their effects have eased and complicated the talent acquisition process for recruiters. Social media platforms were first meant to communicate with people, but they eventually took on a more professional appearance. Currently, the digital economy makes a significant contribution to increased competitiveness, particularly since a digital transformation entails transitioning to new technology models in which digital marketing plays an important role in growth and user loyalty strategies. The use of social media by recruiters opens up a plethora of opportunities for job searchers and serves as an extra source of information for both recruiters and candidates. The main objective of this research paper is to address the significance and capabilities of social media in recruitment, elucidating the several social media tools most commonly used in recruitment and several digital channels recruiters use in screening applicants.

Keywords

Digital Platforms, Social Media, Recruitment, Hiring Talent Acquisition, Employer Branding, Recruitment Automation.

How to Cite this Article?

Consolata, M. A., and Wachira, R. M. (2024). Leveraging Social Media and Advanced Technologies for Enhanced Recruitment Strategies in the Corporate Sector. i-manager’s Journal on Management, 19(1), 42-50. https://doi.org/10.26634/jmgt.19.1.20910

References

[1]. Anute, N. B., Kabadi, S., & Ingale, D. (2019). A Study on perception of job seekers about digital marketing tools used for recruitment process. International Journal of 360 Management Review, 7 (1), 499-507.

[2]. Argue, M. (2015). The importance of the strategic recruitment and selection process on meeting an organisations objectives (Doctoral dissertation, Dublin Business School).

[3]. Bapat, S. (2018). Digitalization in marketing. International Journal of Trend in Scientific Research and Development (IJTSRD) (pp. 57-63).

[4]. Barber, A. E. (1998). Recruiting Employees: Individual and Organizational Perspectives. Sage Publications.

[5]. Bejtkovský, J., Rózsa, Z., & Mulyaningsih, H. D. (2018). A phenomenon of digitalization and E-recruitment in business environment. Polish Journal of Management Studies, 18(1), 58-68.

[6]. Brouer, R., Badawy, R., & Stefanone, M. (2021). Social media and recruitment: Examining (counter) productive diversity messages. Organization Management Journal, 19(1), 34-43.

[7]. Derous, E., & Ryan, A. M. (2019). When your resume is (not) turning you down: Modelling ethnic bias in resume screening. Human Resource Management Journal, 29(2), 113-130.

[8]. Dhakal, K., Baczar, P., Devkota, N., Paudel, U. R., & Szabó, S. (2023). Institutional perception of E-recruitment adoption in Nepal: Evidence from structural equation modeling. Economics & Sociology, 16(3), 227-248.

[9]. Frasca, K. J., & Edwards, M. R. (2017). Web-based corporate, social and video recruitment media: Effects of media richness and source credibility on organizational attraction. International Journal of Selection and Assessment, 25(2), 125-137.

[10]. Gilch, P. M., & Sieweke, J. (2021). Recruiting digital talent: The strategic role of recruitment in organisations' digital transformation. German Journal of Human Resource Management, 35(1), 53-82.

[11]. Hayes, T., & Sharma, M. (2021). Applying the integrated marketing communication approach to recruit and retain African American women. Health Promotion Perspectives, 11(4), 460.

[12]. Hosain, M. S. (2023). Integration of social media into HRM practices: A bibliometric overview. PSU Research Review, 7(1), 51-72.

[13]. Joachim, J., & Schneiker, A. (2024). Public or private? Blurring the lines through YouTube recruitment of military veterans by private security companies. New Media & Society, 26(1), 7-28.

[14]. Kinge, B., Mandhare, S., Chavan, P., & Chaware, S. M. (2022). Resume Screening using Machine Learning and NLP: A proposed system. International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), 8(2), 253-258.

[15]. Kobayashi, Y., Boudreault, P., Hill, K., Sinsheimer, J. S., & Palmer, C. G. (2013). Using a social marketing framework to evaluate recruitment of a prospective study of genetic counseling and testing for the deaf community. BMC Medical Research Methodology, 13, 1-13.

[16]. Kroeze, A. M. A. (2015). Recruitment Via Social Media Sites: A Critical Review and Research Agenda (Master of thesis, University of Twente, The Netherlands).

[17]. Kulkarni, S. B., & Che, X. (2019). Intelligent software tools for recruiting. Journal of International Technology and Information Management, 28(2), 2-16.

[18]. Marin, G. D., & Nila, C. (2021). Branding in social media. Using LinkedIn in personal brand communication: A s tudy on communications/ marketing and recruitment/human resources specialists perception. Social Sciences & Humanities Open, 4(1), 100174.

[19]. Ng, L. H. X., & Cruickshank, I. J. (2023). Recruitment promotion via Twitter: A network-centric approach of analyzing community engagement using social identity. Digital Government: Research and Practice, 4(4), 1-17.

[20]. Nugroho, A. R., Purnomo, D. E. H., Saputra, D., & Fathoni, M. H. (2022). The effectiveness of social media in increasing community attitude in the furniture and wood processing industry polytechnic. OPSI, 15(1), 17-23.

[21]. Oncioiu, I., Anton, E., Ifrim, A. M., & Mândricel, D. A. (2022). The influence of social networks on the digital recruitment of human resources: An empirical study in the tourism sector. Sustainability, 14(6), 3693.

[22]. Oswal, N., Khaleeli, M., & Alarmoti, A. (2020). Recruitment in the era of industry 4.0: Use of artificial intelligence in recruitment and its impact. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(8), 39-47.

[23]. Puncheva-Michelotti, P., Hudson, S., & Jin, G. (2018). Employer branding and CSR communication in online recruitment advertising. Business Horizons, 61(4), 643-651.

[24]. Reuter, K., Liu, C., Le, N., Angyan, P., & Finley, J. M. (2021). General practice and digital methods to recruit stroke survivors to a clinical mobility study: Comparative analysis. Journal of Medical Internet Research, 23(10), e28923.

[25]. Rodrigues, D., & Martinez, L. F. (2020). The influence of digital marketing on recruitment effectiveness: A qualitative study. European Journal of Management Studies, 25(1), 23-44.

[26]. Rose, L., Nelson, S., Johnston, L., & Presneill, J. J. (2008). Workforce profile, organisation structure and role responsibility for ventilation and weaning practices in Australia and New Zealand intensive care units. Journal of Clinical Nursing, 17(8), 1035-1043.

[27]. Schlechter, A., Hung, A., & Bussin, M. (2014). Understanding talent attraction: The influence of financial rewards elements on perceived job attractiveness. SA Journal of Human Resource Management, 12(1), 13.

[28]. Sharma, N. (2014). Recruitment strategies: A power of e-recruiting and social media. International Journal of Core Engineering and Management (IJCEM), 1(5), 15-35.

[29]. Sills, M. (2014). E-Recruitment: A Comparison with Traditional Recruitment and the Influences of Social Media: A Qualitative and Quantitative Review (Master of thesis, Helsinki Metropolia University of Applied Sciences).

[30]. Singh, P., & Finn, D. (2003). The effects of Information Technology on recruitment. Journal of Labor Research, 24(3), 395-408.

[31]. Sinha, V., & Thaly, P. (2013). A review on changing trend of recruitment practice to enhance the quality of hiring in global organizations. Management: Journal of Contemporary Management Issues, 18(2), 141-156.

[32]. Taylor, M. S., & Bergmann, T. J. (1987). Organizational recruitment activities and applicants' reactions at different stages of the recruitment process. Personnel Psychology, 40(2), 261-285.

[33]. Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: Strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73.

Leveraging Social Media and Advanced Technologies for Enhanced Recruitment Strategies in the Corporate Sector

Abstract

Keywords

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Options for accessing this content:

	North Americas,UK, Middle East,Europe		India	Rest of world
	USD	EUR	INR	USD-ROW
Pdf	35	35	200	20
Online	35	35	200	15
Pdf & Online	35	35	400	25