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Fostering Innovation and Intellectual Property in Student-Led Projects: The Role of Marketing Management and Incubation Centers in Advancing UNSDG Goals

Venkatesh S. Amin*, Padmanabha C. H.**

* Institute of Commerce and Management, Srinivas University, Mangalore, Karnataka, India.

** Institute of Education, Srinivas University, Mangalore, Karnataka, India.

Periodicity:July - September'2024
DOI : https://doi.org/10.26634/jmgt.19.1.20895

Abstract

This paper explores the dynamic interplay between marketing management, incubation centers, and student-led innovation, with a focus on Intellectual Property (IP) development through patents and copyrights. It investigates how these elements collectively contribute to advancing the United Nations Sustainable Development Goals (UNSDGs). By fostering a culture of creativity and entrepreneurship, incubation centers play a crucial role in guiding students from ideation to commercialization, ensuring their innovations are market-ready and protected by robust IP frameworks. Marketing management is examined as a pivotal tool in this process, aiding in the effective promotion and dissemination of student innovations. The paper highlights case studies of successful student projects that have transitioned from conceptual stages to patented products or copyrighted works, emphasizing their impact on sustainable development. Furthermore, it discusses the policies and support mechanisms necessary to enhance this ecosystem, ensuring that student innovations not only thrive in the market but also contribute significantly to global sustainability efforts. The findings underscore the importance of integrating marketing strategies and IP management in educational incubation programs to maximize their contribution to the UNSDGs.

Keywords

Student Innovation, Intellectual Property, Marketing Management, Incubation Centers, Patents, Copyrights, United Nations Sustainable Development Goals (UNSDGs), Entrepreneurship, Commercialization.

How to Cite this Article?

Amin, V. S., and Padmanabha, C. H. (2024). Fostering Innovation and Intellectual Property in Student-Led Projects: The Role of Marketing Management and Incubation Centers in Advancing UNSDG Goals. i-manager’s Journal on Management, 19(1), 61-75. https://doi.org/10.26634/jmgt.19.1.20895

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