A Study on Factors Influencing Youngsters’ Perceptions towards Choice of Investment Avenues

*PG Student, Madras Christian College, East Tambaram, Chennai, India.
Periodicity:December - February'2018
DOI : https://doi.org/10.26634/jmgt.12.3.13883


Financial system plays an important role in the economic growth of the country. A fresh investor considers various factors before deciding his or her investment avenue. Similarly, a youngster who is considering of investing his savings will choose an investment option depending on his perceptions about various investment options. The study seeks to find out the various factors influencing youngsters' investment decisions. In other words, the study attempts to identify the factors that will be considered by the youngsters before they decide their investment avenue. The data required for the study is collected from 100 youngsters in Chennai city. SPSS 21 version is used to analyze data and reliability analysis is used to test the validity of the variables considered for the study, and factor analysis with Varimax rotation is used to group various factors influencing the youngsters' choice of investment avenues. The study comes out with five major factors influencing youngsters' choice of investment avenues. The reliability analysis shows 0.802 indicating good reliability of the scores generated by the variables used for the study.


Financial System, Investment Avenues, Youngster Perception, Choice of Investment.

How to Cite this Article?

Ramkumar,G. (2018). Study on Factors Influencing Youngsters’ Perceptions towards Choice of Investment Avenues. i-manager’s Journal on Management, 12(3), 41-48. https://doi.org/10.26634/jmgt.12.3.13883


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