Assessment of the Effectiveness of Credit Rating Techniques on Loan Repayment Amidst Prevailing Economic Challenges in Malawi: A Case Study of the Mangochi NEEF Branch
Evaluating Customer Perceptions of Service Quality in Bangladesh's Hotel Sector: An Empirical Investigation
A Study on Customer Segmentation Analysis at Swachanda.in
Amazon Online Shopping among College Students
Pharmacoeconomics, Economics and Humanistic Outcomes
A Study on Fundamental Analysis of Selected Public and Private Sector Banks in India
Determinants of Farmers Participation Decision into Contract Farming: Evidence from Heineken Brewery's "Create" Project in Tiyo District, Ethiopia
How would Indian Economy become Worth $ 5 trillion? Performance of Selected Variables for Previous Few Years Conveys a Different State of Affairs
An Overview of Stone and Marble Industry of Rajasthan with Life Cycle Analysis and Industrial Survey
An Appraisal of the Economic Outlook for the Tourism Industry, Specially Cox's Bazar in Bangladesh
Evaluating the Influence of Partnership Marketing on Organizational Performance: A Case Study of Copyright Society of Malawi
Impactful Marketing Strategies for Small to Medium Enterprises in Malawi: A Case Study of Electronic Shops in Area 2
Insight on Digital Services of Rural People
Treasury Single Account, Revenue Generation and Utilization among Nigerian Universities - A Pre–Post Assessment
Analysis of Challenges Faced by Procurement of Goods, Work and Services using Centralized Procurement: The Case of a Five-Star Hotel in Malawi - Umodzi Park & Resorts
This study examines the influence of partnership marketing on organizational performance using the Copyright Society of Malawi as the case study. Partnership marketing involves the strategic collaboration between organizations with the aim of reaching mutually beneficial goals. This study aims to delve deeper into understanding the correlation between partnership marketing and organizational performance in the context of the Copyright Society of Malawi. This study used a mixed-methods approach that incorporated both quantitative and qualitative approaches. The quantitative approach helped in quantifying the financial aspects of partnership marketing initiatives through the financial reports of the Copyright Society of Malawi, while the qualitative approach assisted in gathering data through interviews that were conducted with the key stakeholders. The findings indicated that there is a positive relationship between partnership marketing initiatives such as co-promotion and organizational performance such as revenue growth, brand awareness, cost savings, and customer acquisition. The findings also revealed that co-promotion, as one of the strategies under partnership marketing, is among the most effective approaches that COSOMA has implemented to achieve its specified objectives. Partnership marketing has significantly enhanced COSOMA's cost efficiency, it has also increased their revenue generation, enhancing their customer acquisition and brand visibility. Despite the benefits that COSOMA has experienced through the implementation of partnership marketing initiatives, one of the challenges that was encountered was partnering with organizations that did not prioritize their agreed objectives, and this posed a hindrance towards achieving their set objectives. It was also noted that choosing the right partners is of paramount importance, as failure to do so can be detrimental for the organizations.
This study has assessed the potential of e-procurement in improving the sustainability of the MRA's supply chain. According to the results of the study, e-procurement can enhance transparency by 70%, reduce manual errors by 50%, and make staff more efficient by 60%. These improvements therefore allow better monitoring of supplier practices and increased attention to strategic activities, which involve greater consideration of sustainability issues within the practices concerned. It is further envisioned to increase stakeholder engagement by 65%, which will yield improved information and sustainability-driven procurement decisions. A cost-benefit analysis indicates a likely cost reduction of 40% in five years, thus further consolidating the financial case for e-procurement. From these observations, it seems that MRA's shift to e-procurement is likely to successfully enhance supply chain sustainability so that procurement practices are oriented towards the set national goals of sustainability and contribute towards sustainable development in Malawi.
The financial literacy initiative has a very high positive impact on the local business, which includes the growth and survival of the business. This study examines and assesses the impact of financial literacy initiatives on the growth and survival of local businesses amidst the prevailing economic conditions in Malawi. The study adopts a mixed-methods research design, combining qualitative interviews with the local business owners and a quantitative survey of local businesses. The study used a sample size of 29 for the primary data collection, which used questionnaires. The study provides recommendations to the government and local business owners. These recommendations include monitoring and evaluation, tailored training, attending financial literacy training programs, and also access to financial services. The study also recommends further study to compare the effectiveness of different types of financial literacy training programs on business growth and survival.
This study investigated the influence of various drivers on the performance of stock markets in Malawi using a case study approach. Stock markets involve strategic collaborations between small and large companies to achieve their goals. This paper aimed to explore the correlation between stock market performance drivers and the performance of companies in Malawi. A mixed-method approach was employed, incorporating both quantitative and qualitative methods. The quantitative approach analyzed the financial aspects of stock market initiatives through financial reports, such as those from the Malawi Stock Exchange. Meanwhile, the qualitative approach collected data through interviews with key stakeholders. The findings indicated a positive outlook for stock market expansion, provided that awareness campaigns among the general public were intensified. The study also revealed that if banks offered tailor-made loans to individuals and companies seeking to acquire shares, the stock market would experience growth. Drivers of stock market performance significantly enhanced market performance, increased stock prices, and improved customer purchasing power. Despite these benefits, the study identified challenges, such as a lack of knowledge about shares, which hindered stock market growth. Other challenges included inflation, harsh loan conditions, and stock/share infringements, all of which negatively impacted market performance. To address these issues, stock markets implemented awareness and marketing initiatives to combat illiteracy and other barriers, aiming to expand their customer base. However, despite the significant benefits of these initiatives, limited research existed on the impact of stock market performance drivers, particularly on stock-listed companies in Malawi. This gap prompted the researcher to evaluate the influence of metrics such as stock growth and customer acquisition.
This study investigates the impact of digital transformation on the financial services sector in Mzuzu City, Malawi. Using a mixed-methods approach, including surveys of 300 residents and interviews with key stakeholders, the study explores adoption rates, user preferences, challenges, and implications of digital financial services. Findings reveal high adoption rates among younger demographics, with mobile apps being the preferred channel. Key challenges include an age-based digital divide, security concerns, and infrastructure limitations. The study provides insights for policymakers and financial institutions to enhance financial inclusion and tailor digital strategies in developing economies.
Small and medium enterprises (SMEs) have been the primary drivers of economic growth, job creation, poverty alleviation, and social integration. SMEs are recognizing the importance of understanding customer needs and preferences and are tailoring marketing strategies accordingly. SMEs confront various difficulties and challenges to survive in the market. Many governments' periods of closure and movement prevention policies have had a significant impact on SMEs stopping their operations, weakening their financial positions, and exposing them to financial risk. Developing a strong marketing strategy is seen as one of the solutions to these challenges, enabling companies to promote their businesses and survive in the market. Marketing strategies are the integrated pattern of choices about products, markets, and marketing resources that add value to customers' interactions with the company and thus enable the company to achieve specific goals. Despite the growing interest in marketing strategy in SMEs, the analyses of marketing strategy in SMEs are uncommon in the vast literature. To close this gap, there is a need to conduct a study to analyze and evaluate impactful marketing strategies for small to medium enterprises. A pilot study reveals that many electronic shops in Area 2 do not effectively use marketing strategies like differentiation and cost leadership. Most shops rely on similar advertising methods such as social media, radio, and newspapers without adapting to modern marketing trends. Additionally, many fail to implement marketing intelligence and information systems, leading to minimal growth and limited sales. This study aims to identify solutions and recommendations for improvement.
Small and Medium-Sized Enterprises (SMEs) play a pivotal role in economic development, particularly in emerging markets like Malawi. However, these enterprises face significant financial challenges when venturing into international markets from hubs such as Blantyre Commercial Centre. This study examines the multifaceted financial barriers that impede SMEs' ability to compete effectively in global trade. This study employs a mixed-methods approach, incorporating quantitative data analysis from SME financial records and qualitative insights gathered through interviews with key stakeholders, including SME owners, financial institutions, and government officials. The study focuses on identifying and analyzing the primary financial challenges encountered by SMEs in Blantyre, Malawi, including limited access to finance, high transaction costs, exchange rate volatility, and stringent regulatory environments. Findings reveal that SMEs in Blantyre face substantial hurdles in accessing financing due to high collateral requirements and exorbitant interest rates imposed by traditional financial institutions. Moreover, the high costs associated with currency conversion, international shipping, and compliance with diverse regulatory frameworks amplify the financial burden on SMEs, constraining their capacity for international expansion and competitiveness. The study underscores the urgent need for tailored financial solutions and supportive policies to address these challenges effectively. Recommendations include developing specialized financial products that cater to SME needs, negotiating preferential trade agreements to reduce transaction costs, and enhancing SME capacity in financial risk management and regulatory compliance. By addressing these financial barriers, stakeholders can foster a more conducive environment for SME growth and internationalization in Blantyre Commercial Centre, thereby contributing to sustainable economic development and inclusive prosperity in Malawi and Central Africa.
Capital budgeting involves planning and controlling long-term and short-term investments in fixed assets. It requires investing cash now with the expectation of recovering it over more than a year. Evaluating these decisions means assessing the investment and its future cash flows, which come from added revenues, cost savings, or cost reductions. Most numbers used in these analyses are estimates. Capital investment decisions are crucial for organizations' strategic goals. This study explores the capital budgeting practices of MSMEs in Malawi by surveying ten manufacturing companies. Results show that 70.3% of these MSMEs use capital budgeting for short- and medium-term investments, often employing forecasting analyses, and some use cost-benefit analysis and executive decision-making. Most MSMEs struggle with capital budgeting due to limited knowledge, time constraints, and data issues. While 50.9% understand the "Decision Rule" in capital budgeting, 40% cite lack of knowledge as their biggest challenge, followed by time, manpower, and data availability. Capital budgeting in Malawian MSMEs is developing as they adapt to globalization's opportunities and challenges. It is therefore suggested that the Malawian government, non-governmental organizations, and business development providers should offer training in capital budgeting and proper business record-keeping to Malawian Micro, Small, and Medium Enterprises.
