This study investigated the influence of various drivers on the performance of stock markets in Malawi using a case study approach. Stock markets involve strategic collaborations between small and large companies to achieve their goals. This paper aimed to explore the correlation between stock market performance drivers and the performance of companies in Malawi. A mixed-method approach was employed, incorporating both quantitative and qualitative methods. The quantitative approach analyzed the financial aspects of stock market initiatives through financial reports, such as those from the Malawi Stock Exchange. Meanwhile, the qualitative approach collected data through interviews with key stakeholders. The findings indicated a positive outlook for stock market expansion, provided that awareness campaigns among the general public were intensified. The study also revealed that if banks offered tailor-made loans to individuals and companies seeking to acquire shares, the stock market would experience growth. Drivers of stock market performance significantly enhanced market performance, increased stock prices, and improved customer purchasing power. Despite these benefits, the study identified challenges, such as a lack of knowledge about shares, which hindered stock market growth. Other challenges included inflation, harsh loan conditions, and stock/share infringements, all of which negatively impacted market performance. To address these issues, stock markets implemented awareness and marketing initiatives to combat illiteracy and other barriers, aiming to expand their customer base. However, despite the significant benefits of these initiatives, limited research existed on the impact of stock market performance drivers, particularly on stock-listed companies in Malawi. This gap prompted the researcher to evaluate the influence of metrics such as stock growth and customer acquisition.