Insight on Digital Services of Rural People

N. Venkatarathnam*, K. Suresh**
*-** Department of BS&H, Sree Vidyanikethan Engineering College, Tirupati, Andhra Pradesh, India.
Periodicity:September - November'2019


The paper seeks to examine the digital services provided by banks, and to study the users' perception about digital services before and after demonetization. The major chunk of the work involves field investigation by using interview schedule. The 130 sample respondents have been picked up from Tirupati Revenue Division of Chittoor district by adopting convenience sampling technique. The secondary data were collated from various sources like journals, magnizes, books, and newspapers. The data was analysed by using various tools like percentages and chi-square test. The study consists of Tirupati Revenue Division which is situated in Chittoor district of Andhra Pradesh. The Chittoor district consists of four Revenue divisions, namely Chittoor, Kuppam, Madanapalli, and Tirupati divisions.



Digital Services, Mobile Applications, Rural People, E-Wallets and E-Payments.

How to Cite this Article?

Venkatarathnam, N., and Suresh, K. (2019). Insight on Digital Services of Rural People. i-manager's Journal on Economics & Commerce, 1(1), 31-36.


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