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Volume 13 Issue 4 March - May 2019

Research Paper

Sustaining Specialty Retailers through Customer Involvement: Female Millennials' Perspective

Harash Sachdev* , Monica Sachdev**

*Eastern Michigan University, Michigan, U.S.A.

**Oakland University, Michigan, U.S.A.

Sachdev, H., & Sachdev, M. (2019). Sustaining Specialty Retailers through Customer Involvement: Female Millennials' Perspective. i-manager's Journal on Management, 13(4), 1-17. https://doi.org/10.26634/jmgt.13.4.14535

Abstract

This study is geared towards specialty cosmetic retailers that target female millennials, but struggle to co-create value with them. Linking agency theory, consumer socialization, and governance mechanism (trust and flexibility), retailerconsumer gaps related to hedonic consumption, self- concept, and inventory are flushed out. Through semi-structured interviews with beauty specialty retail employees and millennial associates of the second author in the U.S., a causeeffect diagram, service-quality table, and Porter's Five Forces model are generated. In addition, the millennial associates responded to a pilot questionnaire (appendix) related to brand loyalty, digital interaction, employee interaction, flexibility, and trust. Using these consumer, retailer-consumer, and retailer-driven arguments, six testable propositions are suggested that may improve the productivity of cosmetic specialty retailers.

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Research Paper

Impact of Job Stress on Job Commitment of Finance Professionals in Sri Lankan Food Retail Industry

Vithiyalani Muthusamy* , De Silva G. N. D**

*-** Department of Accountancy and Finance, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka.

Muthusamy, V., & De Silva G. N. D. (2019). Impact of Job Stress on Job Commitment of Finance Professionals in Sri Lankan Food Retail Industry. i-manager's Journal on Management, 13(4), 18-25. https://doi.org/10.26634/jmgt.13.4.15943

Abstract

Job stress is a universe element and persons from near occupation have to face stress. Job commitment is the most influential factor for the productivity and the profitability of the company. Due to those reasons, managers are hoping to increase the commitment of the company employees. The aim of this research study is to investigate the impact of job stress on the job commitment of private sector finance professionals in the Food Retail Industry. A field survey was conducted with 118 sample size. The main method of collecting data was the questionnaire and other than the questionnaire, the interview method also utilized to collect rich information. The data analysis method was Factor Analysis. The results showed that some variables have a significant impact on employee commitment. Results showed that the Experience in the current position, Organizational Context, and Level of Work had a significant impact on employee commitment. Hence, this study provides a new insight into the management to build the job commitment of the employees by reducing job stress.

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Research Paper

Managing Service Quality in Technical Education: A Case Study Using Sap-Lap Methodology

Surjit Kumar Gandhi* , Anish Sachdeva, Ajay Gupta*

*-*** Department of Industrial and Production Engineering, Dr. B. R. Ambedkar National Institute of Technology, Jalandhar, Punjab, India.

Gandhi, S. K., Sachdeva, A., & Gupta, A. (2019). Managing Service Quality in Technical Education: A Case Study Using Sap-Lap Methodology. i-manager's Journal on Management, 13(4), 26-39. https://doi.org/10.26634/jmgt.13.4.15356

Abstract

In the customer-centric marketplace, it is getting increasingly important to add value to customer service. The service quality results in loyal customers, which boosts business performance. The present article studies the service quality given to stakeholders by a well-established group of technical institutions located in North India established since 2001. This study is carried out through a specific case study tool named as SAP-LAP (Situation-Actor-Process-Learning-Action- Performance) methodology from the stakeholders' point of view. The analysis brings out six service quality factors namelyleadership, process management, people management, resource management, customer satisfaction, and customization to influence outcome in terms of placements, reputation, growth, and sustainability of such institutions.

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[44]. Yeo, R. K., & Li, J. (2014). Beyond SERVQUAL: The competitive forces of higher education in Singapore. Total Quality Management & Business Excellence, 25(1-2), 95- 123.

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Research Paper

Effectiveness of Merchandise Export India Scheme (Meis) in Export Promotion: A Case of Select Registered Exporters from Noida, Delhi-NCR Region

A. V. Nageswara Rao*

School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India.

Rao, A. V. N. (2019). Effectiveness of Merchandise Export India Scheme (Meis) in Export Promotion: A Case of Select Registered Exporters from Noida, Delhi-NCR Region. i-manager's Journal on Management, 13(4), 40-47. https://doi.org/10.26634/jmgt.13.4.15818

Abstract

The present Foreign Trade policy (2015-2020) is formulated to facilitate Global trade and further ease the way of doing business. The prime objective of Foreign Trade policy (2015-2020) is to reach 3.5% in Global exports by 2020 with value of 900 Billion USD. As an initiative towards simplifying the export promotion, various schemes are replaced with comprehensive schemes such as Merchandise Export India Scheme (MEIS) and Service Export India Scheme (SEIS). The present article examines the role of MEIS in facilitating export promotion and trade facilitation in India's Global trade. Around Two hundred Registered Exporters in the Noida region, Delhi NCR were interviewed through a structured questionnaire on various export promotion initiatives in the Foreign Trade policy 2015-20. The respondent views through the filled in Questionnaires were analyzed with Statistical tools to examine the success of MEIS Scheme in export promotion with e-initiatives.

References

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[3]. Chaney, T. (2014). The network structure of international trade. American Economic Review, 104(11), 3600-3634.

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[6].Hair, J. F., Tatham, R. L., Anderson, R. E., & Black, W. (1998). Multivariate Data Analysis., 5th Edition Prentice Hall, New Jersey.

[7]. Kalirajan, K., & Singh, K. (2008). A comparative analysis of China's and India's recent export performances. Asian Economic Papers, 7(1), 1-28.

[8]. Katsikeas, C. S., Leonidou, L. C., & Morgan, N. A. (2000). Firm-level export performance assessment: Review, evaluation, and development. Journal of the Academy of Marketing Science, 28(4), 493-511.

[9]. Kothari, M. (2007). Export Promotion Measures in India. New Delhi: Deep & Deep Publications Pvt. Ltd. 1-89 . Retrieved from: https://books.google.co.in/books?id= Sdyzk8qclKcC&printsec=frontcover&dq=inauthor:%22 Monika+Kothari%22&hl=en&sa=X&ved=0ahU#v=one page&q&f=false

[10]. Lederman, D., Olarreaga, M., & Payton, L. (2010). Export promotion agencies: Do they work?. Journal of development economics, 91(2), 257-265.

[11]. Martincus, C. V., & Carballo, J. (2010a). Entering new country and product markets: Does export promotion help?. Review of World Economics, 146(3), 437-467.

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[13]. Melitz, M. J. (2003). The impact of trade on intra‐industry reallocations and aggregate industry productivity. Econometrica, 71(6), 1695-1725.

[14]. MIS Report on Export promotion schemes (2017), Statistics Division, DGFT, Govt of India. Retrieved from http://dgftcom.nic.in/exim/2000/misreport2017.pdf

[15]. Ortega, S. M. S. (2003). Export barriers: Insights from small and medium-sized firms. International Small Business Journal, 21(4), 403-419.

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Research Paper

Content Analysis on Women Roles Portrayed in Indian Television Commercials for Fast Moving Consumer Goods

V. Sreepavani* , A. Ramachandra Aryasri, M. Sudhir Reddy*

Jawaharlal Nehru Technological University Kakinada, Kakinada, Andhrapradesh, India.

- Jawaharlal Nehru Technological University Hyderabad, Hyderabad, Telangana, India.

Sreepavani, V., Aryasri, A. R., & Reddy, M. S. (2019). Content Analysis on Women Roles Portrayed in Indian Television Commercials for Fast Moving Consumer Goods. i-manager's Journal on Management, 13(4), 48-55. https://doi.org/10.26634/jmgt.13.4.15821

Abstract

Women role in the society has been changing through the years based on the activities they perform. Women are coming out to perform roles they are confined to perform, like taking care of house hold activities to Leading Independent and Professionality. As marketers consider women portrayal as their main strategy to attract consumers and to create awareness about their product, they started portraying women basing on their changing role in the society. Thus the present study tries to explore different roles portrayed by women for different categories of Fast Moving Consumer Goods telecasted in Indian television commercials. Content analysis was performed on the television commercials telecasted in Popular Hindi and Telugu language channels during prime time. Commercials were selected by using constructed week sampling. 514 commercials were telecasted in the selected time out of which 347 commercials related to Fast Moving Consumer Goods were only selected as sample. Central figure, Role, and Product categories are the selected variables for the study. The results were in line with previous studies saying that women are still portrayed in homemaker and beauty roles. The study also identified an increase in Independent and Professional roles and a steep decrease in Sex object role, which is a contrasting result from previous studies.

References

[1]. Asha, A. (2010). Women in Advertisements. Language in India, 10(3), 18-23.

[2]. Das, M. (2011). Gender role portrayals in Indian television ads. Sex Roles, 64(3-4), 208-222.

[3]. Das, M. (2016). Portrayal of Women in Indian Television Advertisements: An exploratory study (Doctoral dissertation, BITS Pilani).

[4]. Fatma, S. (2016). Changing face of women In Indian Advertising. International Journal of Science Technology and Managemnet, 5(10),133-140.

[5]. Furnham, A., & Paltzer S. (2010). The Portrayal of men and women in Television Advertisements: An updated review of 30 studies published since 2000. Scandinavian Journal of Psychology, 51, 216-236.

[6]. Matthes, J., Prieler, M., & Adam, K. (2016). Gender- role portrayals in television advertising across the globe. Sex roles, 75(7-8), 314-327. DOI: 10.1007/s11199-016- 0617-y.

[7]. McArthur, L. Z., & Resko, B. G. (1975). The portrayal of men and women in American television commercials. The Journal of Social Psychology, 97(2), 209-220.

[8]. Nagi, P. (2014). Projection of women in advertisement: A gender perception study. International Journal of Managerial Studies and Research, 2(9), 75-88.

[9]. Panorama. (2015). Indian Advertisements and Portrayal of Women. Retrieved from http://mybookshelf.in/ random-thoughts/indian- advertisements-and-the-portrayal-of-women/

[10]. Pedelty, M., & Kuecker, M. (2014). Seen to be heard? Gender, voice, and body in television advertisements. Communication and Critical/Cultural Studies, 11(3), 250- 269.

[11]. Prieler, M., Ivanov, A., & Hagiwara, S. (2014). Gender representations in East Asian advertising: Hong Kong, Japan, and Shouth Korea. Communication & Society. 28(1), 27-14. DOI :10.15581/003.28.1.27-41.

[12]. Raina, A. (2014). Representation of Indian women in advertisements. Journal of Research in Humanities and Social Science, 2(12), 44-48.

[13]. Statista. (2018). Retrieved from https://www.statista.com/statistics/626971/regionaltelevision- channel-viewership-india/

[14]. Shrikhande, V. (2003). Stereotyping of women in television advertisement. Thesis submitted to Lousiana State University.

[15]. Wirtz, J. G., Sparks, J. V., & Zimbres, T. M. (2017). The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta analytic review. International Journal of Advertising, 37 (2), 168-198. DOI: 10.1080/02650487.2017.1334996.

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A Study on Financial Performance of Indian Banking Industry

Vedala Naga Sailaja* , T. Umamaheswara Rao**

*-** Koneru Lakshmaiah Education Foundation, Andhra Pradesh, India.

Sailaja, V. N., & Rao, T. U. (2019). A Study on Financial Performance of Indian Banking Industry. i-manager's Journal on Management, 13(4), 56-63. https://doi.org/10.26634/jmgt.13.4.15037

Abstract

Banks play a crucial role in the economic prosperity of every nation. As per RBI guidelines, they exercise control over the supply of money in circulation. Banks act as financial intermediaries, which accept deposits and channelize the same to lending activities. Hence they can be considered as a vital source for helping the other industries and firms in money matters. The fate of other industries depends on the performance of banks. In any country if the banking industry is in turmoil, it affects the other sectors which in turn it will have a downbeat impact on the economy. Moreover, increased competition, new information technologies, and less government restrictions led the banks to face more problems (Chaudhary & Sharma, 2011). Hence it is essential to analyse how the banking sector performance is influenced by other factors. Hence this article presents the performance of banking industry in terms of growth in deposits, advances and total assets, and also the impact of total deposits on bank's profitability. This kind of study helps the management of banks to take corrective action and improves banking performance (Abara, 2015).

References

[1]. Abara, G.,(2015). Financial performance Analysis in Banking Sector. International Journal of Current Research, 7(10), 21883 - 21886.

[2]. Aspal, P. K., & Dhawan, S. (2014). The Financial performance assessment of banking sector in India: A case study of old private sector banks. The Business & Management Review, 5(3), 196-211.

[3]. Azhagaiah, R., & Gejalakshmi, S. (2012), Financial performance of Private Sector and Public Sector banks in India: An empirical analysis. International Center for Business Research, 1-11.

[4]. Chaudhary, G. (2014). Performance comparison of Private Sector Banks with the Public Sector Banks in India. International Journal of Emerging Research In Management and Technology, 3(2), 5-12.

[5]. Chaudhary, K., & Sharma, M. (2011). Performance of Indian Public Sector Banks and Private Sector Banks: A comparative study. International Journal of Innovation, Management and Technology, 2(3), 249-256.

[6]. Dhanabhakyam, M., & Kavitha, M. (2012). Financial Performance of Selected Public Sector Banks in India. International Journal of Multidisciplinary Research, 2(1), 255.269.

[7]. Goel, C., & Rekhi, C. B. (2013). A comparative study on the performance of selected Public Sector and Private Sector Banks in India. Journal of Business Management and Social Sciences Research, 2(7), 46-56.

[8]. Gupta, R. K., & Sikarwar, E. (2017). Performance evaluation of selected Public & Private Sector Banks in India: An application of CAMEL model. International Journal of Research in IT and Management (IJRIM), 7(3), 62-70.

[9]. Kaur, R. (2012). Performance evaluation of Indian Banking System: A comparative study of Public Sector and Private Sector Banks, 2(1), 12-30.

[10.]. Koundal, V. (2012). Performance of Indian banks in Indian financial system. International Journal of Social Science & Interdisciplinary Research, 1(9), 204-213.

[11]. Kumar, S., & Gulati, R. (2009). Measuring efficiency, effectiveness and performance of Indian public sector banks. International Journal of Productivity and Performance Management, 59(1), 51-74. DOI :https://doi.org/10.1108/17410401011006112

[12]. Mustafa, M. S. M., & Taqi, M. (2017). A study on the financial performance evaluation of Punjab National Bank. International Journal of Business and Management Invention, 6(1), 5-15.

[13]. Nagamani, M. & Abhirami, K.(2017). Performance of public sector banks in India – An analytical study. International Journal of Research in Commerce Economics and Management, 7(5), 22-26.

[14]. Naidu, M. G. (2012). A study of financial performance of reputed public bank in India during 2006 to 2010. Asia Pacific Journal of Marketing & Management Review, 1(3), 82-101.

[15]. Palamalai, S., & Britto, J. (2017). Analysis of financial performance of selected Commercial Banks in India. Theoretical Economics Letters, 7(7), 2134-2151.

[16]. Parveen, M., & Sameera, S. (2016). A study on fundamental analysis of banking sector (with special reference to public sector banks). International Journal of Management, 7 (2), 785-794.

[17]. Sharma, M. (2014). Performance of Indian Public and Private Sector Banks: A comparative study. EPRA International Journal of Economic and Business Review, 2(3), 29-32.

[18]. Sharma, R., Goswami, A., & Kumar, P. (2014). Private Sector Banks in India: An assessment of Financial Per formance. Midas To uch Indian Journal of Multidisciplinary Research, 2(1 - 3), 1-9.

[19]. Srinivas, K., & Saroja, L. (2013). Comparative financial performance of HDFC Bank and ICICI Bank. The Managemant Accountant, 48(7), 788-802. DOI: 10.33516/maj.v48i7.788-802p

[20]. Vadivel, M. S., & Ayyappan, S. (2013). Financial efficacy of selected Public and Private Sector Banks in India. International Journal of Finance and Banking Studies, 2(2), 26-31.

i-manager's Journal on Management (JMGT)

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Volume 13 Issue 4 March - May 2019

Sustaining Specialty Retailers through Customer Involvement: Female Millennials' Perspective

Harash Sachdev* , Monica Sachdev**

*Eastern Michigan University, Michigan, U.S.A. **Oakland University, Michigan, U.S.A.

Sachdev, H., & Sachdev, M. (2019). Sustaining Specialty Retailers through Customer Involvement: Female Millennials' Perspective. i-manager's Journal on Management, 13(4), 1-17. https://doi.org/10.26634/jmgt.13.4.14535

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Impact of Job Stress on Job Commitment of Finance Professionals in Sri Lankan Food Retail Industry

Vithiyalani Muthusamy* , De Silva G. N. D**

*-** Department of Accountancy and Finance, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka.

Muthusamy, V., & De Silva G. N. D. (2019). Impact of Job Stress on Job Commitment of Finance Professionals in Sri Lankan Food Retail Industry. i-manager's Journal on Management, 13(4), 18-25. https://doi.org/10.26634/jmgt.13.4.15943

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Managing Service Quality in Technical Education: A Case Study Using Sap-Lap Methodology

Surjit Kumar Gandhi* , Anish Sachdeva**, Ajay Gupta***

*-*** Department of Industrial and Production Engineering, Dr. B. R. Ambedkar National Institute of Technology, Jalandhar, Punjab, India.

Gandhi, S. K., Sachdeva, A., & Gupta, A. (2019). Managing Service Quality in Technical Education: A Case Study Using Sap-Lap Methodology. i-manager's Journal on Management, 13(4), 26-39. https://doi.org/10.26634/jmgt.13.4.15356

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Effectiveness of Merchandise Export India Scheme (Meis) in Export Promotion: A Case of Select Registered Exporters from Noida, Delhi-NCR Region

A. V. Nageswara Rao*

School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India.

Rao, A. V. N. (2019). Effectiveness of Merchandise Export India Scheme (Meis) in Export Promotion: A Case of Select Registered Exporters from Noida, Delhi-NCR Region. i-manager's Journal on Management, 13(4), 40-47. https://doi.org/10.26634/jmgt.13.4.15818

Abstract

References

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Content Analysis on Women Roles Portrayed in Indian Television Commercials for Fast Moving Consumer Goods

V. Sreepavani* , A. Ramachandra Aryasri**, M. Sudhir Reddy***

*Jawaharlal Nehru Technological University Kakinada, Kakinada, Andhrapradesh, India. **-*** Jawaharlal Nehru Technological University Hyderabad, Hyderabad, Telangana, India.

Sreepavani, V., Aryasri, A. R., & Reddy, M. S. (2019). Content Analysis on Women Roles Portrayed in Indian Television Commercials for Fast Moving Consumer Goods. i-manager's Journal on Management, 13(4), 48-55. https://doi.org/10.26634/jmgt.13.4.15821

Abstract

References

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A Study on Financial Performance of Indian Banking Industry

Vedala Naga Sailaja* , T. Umamaheswara Rao**

*-** Koneru Lakshmaiah Education Foundation, Andhra Pradesh, India.

Sailaja, V. N., & Rao, T. U. (2019). A Study on Financial Performance of Indian Banking Industry. i-manager's Journal on Management, 13(4), 56-63. https://doi.org/10.26634/jmgt.13.4.15037

Abstract

References

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*Eastern Michigan University, Michigan, U.S.A.

**Oakland University, Michigan, U.S.A.

Surjit Kumar Gandhi* , Anish Sachdeva, Ajay Gupta*

V. Sreepavani* , A. Ramachandra Aryasri, M. Sudhir Reddy*

Jawaharlal Nehru Technological University Kakinada, Kakinada, Andhrapradesh, India.

- Jawaharlal Nehru Technological University Hyderabad, Hyderabad, Telangana, India.