Women role in the society has been changing through the years based on the activities they perform. Women are coming out to perform roles they are confined to perform, like taking care of house hold activities to Leading Independent and Professionality. As marketers consider women portrayal as their main strategy to attract consumers and to create awareness about their product, they started portraying women basing on their changing role in the society. Thus the present study tries to explore different roles portrayed by women for different categories of Fast Moving Consumer Goods telecasted in Indian television commercials. Content analysis was performed on the television commercials telecasted in Popular Hindi and Telugu language channels during prime time. Commercials were selected by using constructed week sampling. 514 commercials were telecasted in the selected time out of which 347 commercials related to Fast Moving Consumer Goods were only selected as sample. Central figure, Role, and Product categories are the selected variables for the study. The results were in line with previous studies saying that women are still portrayed in homemaker and beauty roles. The study also identified an increase in Independent and Professional roles and a steep decrease in Sex object role, which is a contrasting result from previous studies.