Abstract

This paper talks about the marketing communication.

Abstract

This paper discuses about the growing relevance of brand extensions as a marketing strategy.

Abstract

Software Marketing Management(SMM) is business discipline focused on the practical application of marketing techniques and the managementof a firm's marketing resources and activities. Software Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. Software marketing management as "the art and science of choosing target marketsand getting, keeping and growing customers through creating, delivering, and communicating superior customer value." This paper gives the insights of diffusion of new software product and its adoption in the market. We will model the diffusion and adoption of the new software strategy and will suggest the scenarios through simulation result.

Abstract

This paper talks about the changing face of Financial Openness in India.

Abstract

To stay competitive and lead the market, a company needs to be responsive to changing customer demands and moves from their competitors. The success of new products is determined particularly by the extent to which the producer succeeds in developing products that meet consumer demands. This implies that product development has to be fast in order to incorporate the latest trends in the product. Over the last few years an impressive body of research has accumulated on the topic of product development and the purpose of this article is to synthesize and analyze that literature in order to assess the research progress in the area and also to assess our understanding of involving users in the development process.

In this paper, an attempt is made not only to analyze existing models of Product Development but also introduces an integrated concept and methodology - the Customer Driven Product Development through Quality Function Deployment - to address these issues. The paper is composed of Product Development background, related literature review and list of steps for model development. The concepts presented in this paper are not yet widely practiced. Ample opportunity exists for additional empirical research in and calibration to specific settings. Nevertheless, this work integrates several theories and practices into a useful framework.

Abstract

The purpose of the following rules of export etiquette is to facilitate your business dealings with your far-away clients. Their use should improve communication, impart a reassuring professionalism to the contacts you make and the image you project, and in general, provide good service to your current or prospective clients. They are valid, for the most part, independently of the type of business you conduct. These rules are in no way a substitute for a well thought-out export strategy. We encourage you to let your clients and prospects know that you follow these rules during one of your initial contacts. This will let them know what they can expect from you, and in an indirect way, informs them of what you expect from them.

Etiquette, manners, and cross cultural, or intercultural communication have become critical elements required for all International and Global Business executives, managers, and employees. As international, multinational, transnational, multi domestic, and global business continues to expand and bring people closer, the most important element of successful business outcomes may be the appreciation and respect for regional, country, and cultural differences - known as cultural diversity.  The paper discusses the cultural and social aspects of Malaysians people and provides important suggestions which can be of immense help in engaging in Business with Malaysia  in this globalized World.

Abstract

Through a survey of literature, focus groups and interviews, the study explores the issue of negotiation and ethics. In this study, two vital issues are examined. One, what are the conditions under which negotiators perceive they would engage in deception and two, how can negotiators best answer the question of whether a given action or tactic is ethical.

Abstract

Financial services are inherently intangible and with credence qualities.  In order to promote them effectively, a service provider must first identify the dimensions used by consumers to evaluate the service quality of banks prior to becoming a customer.  Understanding the antecedents to customers satisfaction and its outcome is a critical issue for both academicians and bank marketers.  Previous research has identified service quality, disconfirmation, performance, desires, affect and equity as important antecedents of customer’s satisfaction.  The current paper reports the findings from a survey, which looked into the discriminant service quality factors among the three groups of banks in retail banking.  A sample of 300 respondents took part in this study.  But only 252 customers responded.  Findings indicate that the reliability and responsiveness are the important discriminant service quality factors among the three groups of banks.  The paper discusses implications for bank managers.