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Volume 15 Issue 2 September - November 2020

Research Paper

Consumers’ Perception of the Ethical Implications of the Utilization of Biometric Data in Targeted Digital Marketing

Franklin Ramsoomair* , Ankita Pandey**

*-** Ryerson University, Toronto, Canada.

Ramsoomair, F., and Pandey, A. (2020). Consumers' Perception of the Ethical Implications of the Utilization of Biometric Data in Targeted Digital Marketing. i-manager's Journal on Management, 15(2), 1-15. https://doi.org/10.26634/jmgt.15.2.17359

Abstract

Biometric authentication is a technological tool that is a growing trend in devices such as smartphones. With these applications becoming more mainstream, more users may decide to opt-in and willingly submit their biometric data. A lot of the data that users supply is often used to help marketers personalize content and target advertisements to users online. This research will examine if consumers are concerned about the ethical treatment of their biometric data. Such treatment would involve an expectation of confidentiality. The information is obtained from subsequent authentication through digital devices, such as smartphones. However, there are companies that use the collected data to target online advertising. A survey was conducted online to gather information on how users feel about biometric applications. Once the responses were collected, a regression analysis was completed for various sets of variables to determine whether three hypotheses could be accepted or rejected. Moreover, inferences supported by the data could be made to a conclusion. A final outcome was established that consumers prefer that their data remain secure as opposed to it being sold to marketers and that they be well-informed of both the risks and benefits to releasing any information. It is recommended that there be terms and conditions before consumers submit biometric data that will outline the security and privacy measures taken to prioritize transparency, and that appropriate security measures need to be strengthened.

References

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[6]. Chen, P., & Hsieh, H. (2012). Personalized mobile advertising: Its key attributes, trends, and social impact. Technological Forecasting & Social Change, 79(3), 543- 557. https://doi.org/10.1016/j.techfore.2011.08.011

[7]. Council, N. R., & Committee, W. B. (2010). Biometric Recognition: Challenges and Opportunities. National Academies Press.

[8]. Erdem, S. A. (2011). Maintaining the security in internet marketing: Moving from biometrics to behaviometrics. The Review of Business Information Systems, 15(3), 43.

[9]. Fernandez-Saavedra, B., Sanchez-Reillo, R., Ros- Gomez, R., & Liu-Jimenez, J. (2016). Small fingerprint scanners used in mobile devices: The impact on biometric performance. IET Biometrics, 5(1), 28-36. https://doi.org /10.1049/iet-bmt.2015.0018

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Research Paper

Impact of Intellectual Capital on Financial Performance of Local Commercial Banks in Sri Lanka

Vithiyalani Muthusamy* , Madhuwanthi G. S.**

*-** Department of Accountancy and Finance, Sabaragamuwa University of Sri Lanka, Balangoda, Sri Lanka.

Muthusamy, V., and Madhuwanthi, G. S. (2020). Impact of Intellectual Capital on Financial Performance of Local Commercial Banks in Sri Lanka. i-manager's Journal on Management, 15(2), 16-25. https://doi.org/10.26634/jmgt.15.2.17356

Abstract

Intellectual capital is recognized as an intangible value of company which gives competitive advantage. It plays an important role in financial performance. The purpose of this study is to explore the impact of intellectual capital on banks' performance in Sri Lanka. In this study, financial performance is measured by ROA of selected banks. Value-added intellectual capital approach (VAIC) is used to measure the intellectual capital of the banks. This study investigated ten local commercial banks in Sri Lanka for the period of 2009 to 2018. Secondary data has been extracted from the annual reports of the respective commercial banks for the analysis. Using quantitative methodology, data has been analyzed through panel regression analysis. Random effect panel regression sought to be the optimal model for the analysis. The findings of this study revealed that, Intellectual capital has a significant positive impact on financial performance of local commercial banks in Sri Lanka. In addition, researcher found that capital employed efficiency has significant impact on bank performance compared to structural capital efficiency. However, it was found that human capital efficiency do not have significant impact on bank performance. Hence, the finding of this research would motivate banks management to improve knowledge management practice in their organization.

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Research Paper

Redefining Customer Experience: Connecting the 3PS of Success in the Time of Covid-19

Mboungou Mouyabi Seke*

University of the Witwatersrand, Johannesburg, South Africa.

Seke, M. M. (2020). Redefining Customer Experience: Connecting the 3PS of Success in the Time of Covid-19. i-manager's Journal on Management, 15(2), 26-38. https://doi.org/10.26634/jmgt.15.2.17561

World Health Organization : COVID-19 - Global literature on coronavirus disease

https://pesquisa.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/resource/en/covidwho-1038836

ProQuest Central | ID: covidwho-1038836

Abstract

Customer eXperience (CX) has taken on another definition and measurement in the overwhelming challenge of Covid-19. A large number of us have needed to adjust to the new standard of being inside our homes, and as our normal practices change, so too will their experience expectations change. This in essence, this paper has demonstrated that customer experience all through the interactions with a brand is fundamental to customer devotion. In addition, this is a very crucial time to redefine the concept of Customer eXperience in a sense that, the 3Ps need to be refined as well. This research uses a qualitative approach known as direct observation to investigate the aspects to redefine customer experience in response to covid-19. It also presents various aspects medium and large organizations will have to plan for, to ensure that they connect the 3Ps (Purpose, Priorities and Pursuits) to redefine Customer eXperience in this time of uncertainties and beyond this Covid-19. Purpose depicts not just the way to take the perspective of the customer, but includes venture knowledge into their experiences. This research paper gives a nuanced conversation of redefining CX and supporting the pragmatic use of a 3Ps connection. The research adds to a required regular reason for future research and practice of CX.

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[42]. Sasser, S. L., & Koslow, S. (2008). Desperately seeking advertising creativity: Engaging an imaginative “3Ps” research agenda. Journal of Advertising, 37(4), 5–20. https://doi.org/10.2753/JOA0091-3367370401

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Case Study

The Relationship between Compensation Management and Employee Performance: The Case of Development Bank of Ethiopia Main Branch and Addis Ababa District

Geda Wagari*

Development Bank of Ethiopia, East Africa.

Wagari, G. (2020). The Relationship between Compensation Management and Employee Performance: The Case of Development Bank of Ethiopia Main Branch and Addis Ababa District. i-manager's Journal on Management, 15(2), 39-45. https://doi.org/10.26634/jmgt.15.2.17507

Abstract

The purpose of this study was to examine the relationship between compensation management and employee performance within the Development Bank of Ethiopia (DBE) at main branch and Addis Ababa District. The study was guided by the following specific objectives: (i) To identify the compensation packages available in Development Bank of Ethiopia main branch and Addis Ababa district (ii) To examine employees view of compensation package used by Development Bank of Ethiopia main branch and Addis Ababa district (iii) To assess employee opinions concerning effective compensation management and how this influences employee performance. The study used descriptive research design which incorporated both quantitative and qualitative approaches. The study surveyed 161 employees from both main branch and Addis Ababa District using structured questionnaire and interview. In order to select the respondents from the population, purposive sampling method was applied. Descriptive statistics were used to analyze data using SPSS and those outputs were presented as frequency distribution tables and histograms. The findings of the study shows that the Development Bank of Ethiopia offer financial and non-financial package to their employees. Nevertheless, the results showed that employees were not contented with the compensation packages available which were offered during this thesis execution period when it was compared with other financial industry and salary level was viewed to be too low and did not reflect cost of living in Addis Ababa city and its surroundings. This study recommended that the DBE management should improve the existing direct compensation and indirect compensation for employees to improve employees' performance.

References

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Case Study

Impact of Equipment Management on Real-Time Construction Projects

Akhil T. * , Sai Kiran K. P. L. R. , Marsha L. Carr*, Jack Deem****

*-**** National Institute of Construction Management and Research, Goa Campus, Goa, India.

Akhil, T., Kiran, K. P. L. R. S., Teja, K. S., and Prasad, K. N. N. (2020). Impact of Equipment Management on Real-Time Construction Projects. i-manager's Journal on Management, 15(2), 46-53. https://doi.org/10.26634/jmgt.15.2.17354

Abstract

Construction sector relies on the effective utilization of resources. Equipment is one of the major resources which leads to cost and time overruns if they are not managed properly. So the equipment should be accurately managed as they form a substantial portion of the project. Due to intricacy of projects, unavailability of manual labour and the need to complete projects in time, utilization of equipment is on an increase. Before procuring equipment, it is necessary to perform useful life analysis for the equipment and select the equipment best suited for the project. The method of procurement of construction equipment also needs careful consideration. If construction equipments are idle or breaksdown frequently, the project suffers cost and time overruns. In this study, qualitative and quantitative data are gathered to identify the most commonly used construction equipment in Indian infrastructure projects and also the critical reasons which need to be avoided or improved upon to ensure efficient equipment management. In conclusion, the paper presents the critical reasons for cost and time over-run due to mismanagement of equipment and also suggests the proactive measures to be taken to overcome idle equipment and equipment breakdown.

References

[1]. Adik, P., & Bobade, S. U. (2018). Effect of equipments on productivity in construction. International Journal for Research in Applied Science and Engineering Technology (IJRASET), 6(VI), 1308-1315. http://doi.org/10.22214/ijraset. 2018.6191

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i-manager's Journal on Management (JMGT)

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Volume 15 Issue 2 September - November 2020

Consumers’ Perception of the Ethical Implications of the Utilization of Biometric Data in Targeted Digital Marketing

Franklin Ramsoomair* , Ankita Pandey**

*-** Ryerson University, Toronto, Canada.

Ramsoomair, F., and Pandey, A. (2020). Consumers' Perception of the Ethical Implications of the Utilization of Biometric Data in Targeted Digital Marketing. i-manager's Journal on Management, 15(2), 1-15. https://doi.org/10.26634/jmgt.15.2.17359

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Impact of Intellectual Capital on Financial Performance of Local Commercial Banks in Sri Lanka

Vithiyalani Muthusamy* , Madhuwanthi G. S.**

*-** Department of Accountancy and Finance, Sabaragamuwa University of Sri Lanka, Balangoda, Sri Lanka.

Muthusamy, V., and Madhuwanthi, G. S. (2020). Impact of Intellectual Capital on Financial Performance of Local Commercial Banks in Sri Lanka. i-manager's Journal on Management, 15(2), 16-25. https://doi.org/10.26634/jmgt.15.2.17356

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Redefining Customer Experience: Connecting the 3PS of Success in the Time of Covid-19

Mboungou Mouyabi Seke*

University of the Witwatersrand, Johannesburg, South Africa.

Seke, M. M. (2020). Redefining Customer Experience: Connecting the 3PS of Success in the Time of Covid-19. i-manager's Journal on Management, 15(2), 26-38. https://doi.org/10.26634/jmgt.15.2.17561

World Health Organization : COVID-19 - Global literature on coronavirus disease

ProQuest Central | ID: covidwho-1038836

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The Relationship between Compensation Management and Employee Performance: The Case of Development Bank of Ethiopia Main Branch and Addis Ababa District

Geda Wagari*

Development Bank of Ethiopia, East Africa.

Wagari, G. (2020). The Relationship between Compensation Management and Employee Performance: The Case of Development Bank of Ethiopia Main Branch and Addis Ababa District. i-manager's Journal on Management, 15(2), 39-45. https://doi.org/10.26634/jmgt.15.2.17507

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Impact of Equipment Management on Real-Time Construction Projects

Akhil T. * , Sai Kiran K. P. L. R. **, Marsha L. Carr***, Jack Deem****

*-**** National Institute of Construction Management and Research, Goa Campus, Goa, India.

Akhil, T., Kiran, K. P. L. R. S., Teja, K. S., and Prasad, K. N. N. (2020). Impact of Equipment Management on Real-Time Construction Projects. i-manager's Journal on Management, 15(2), 46-53. https://doi.org/10.26634/jmgt.15.2.17354

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Akhil T. * , Sai Kiran K. P. L. R. , Marsha L. Carr*, Jack Deem****