Marketing Problems Faced by Brassware Handicraft Units in Tirunelveli District
Impact of Covid-19 on Consumer Spending Pattern
A Study on Effectiveness of E-Banking Services during COVID-19 Period...
Navigating the Job Market: Strategies for Enhancing Employability and Career Success...
Understanding Industry Expectations: Insights into Fresh Graduate...
An Economic Study of Women Entrepreneur Conditions in Tirunelveli District as Stewards of Human Resources for Sustainable Development
Consumer Attitudes towards Product Features of Eco-Friendly Household Appliances in Tirunelveli District
A Study of Work from Home during Covid–19 Pandemic
A Study on Awareness and Adoption of Unified Interface Payments in City Union Bank
Stress Behaviour among Police Officers under Human Resources Management
Green Marketing Strategies in India
Importance of Emotional Intelligence in Higher Education
Consumer Attitudes towards Product Features of Eco-Friendly Household Appliances in Tirunelveli District
Stress Behaviour among Police Officers under Human Resources Management
Digital Marketing and its Impact in Rural Areas with Special Reference to Tenkasi District
The crafts of India are diverse, rich in history and religion. The craft of each state in India reflect the influence of different empires. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities. Indian Handicrafts are the integral parts of the Indian culture and tradition which constitutes a significant segment of the decentralized sector of the economy. Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The Handicraft Industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry.Indian handicrafts have very ancient origin and of high quality and has a history of rich and diverse cultural tradition and among its diversity, the legacy of India’s craft culture always occupies a special place owing to its beauty, dignity, form, style and aesthetics.A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one's hands and skill.
The COVID-19 pandemic has brought about an unprecedented era of uncertainty, forcing consumers to re-evaluate their spending habits and prioritize their needs in ways previously unimaginable. A fundamental shift in consumers spending habits that would have a far-reaching consequence for business and economics. This study seeks to explore the change in spending habit of consumers towards various product categories and shift in spending pattern during pandemic. Data were collected through questionnaire from 230 respondents. Convenience sampling method is used for this research and tools like Percentage, mean score ranking, One-way Anova, Chi-square and Cross-tabulation method were used to analyse the data. The finding reveals that “Essential products” and “non-essential product” categories faced major changes in spending pattern of consumers during COVID-19. The result shows that there is an association among “Employment status and shift in consumer spending pattern during pandemic.
The Covid 19 was spread to India not only in 2019. In this situation many companies had to face catastrophic losses. During the Covid 19 period, this bank plays a key role in helping companies meet their needs and the public fulfill their daily needs. It is more convenient save time and to pay the television, electricity, recharge and rent bills, book a cylinder, insurance, online shopping, and other areas. It is easily through a computer, smart phone, laptop, lablet and so on. Customers are more satisfied through e-banking services during the lockdown period likes food and medicines. E-Banking is safe due to a fully inbuilt secured system with passwords and a good internet connection. Customers can access their accounts from anywhere and at any time. The customer can stay at home and avail of the e-banking services. For the purpose of the study primary data was collected from 120 respondents through a structured questionnaire. The main objective of the research paper is to identify the satisfaction level of E.banking customer during the Covid -19 period. Majority of the respondents were selected save time and energy. Therefore customers are feeling completely safe and easily accessible in online transaction. Hence the present study has been conducted to find the “ Effectiveness of E.banking services during Covid 19 period”.
Navigating the Job Market: Strategies for Enhancing Employability and Career Success; is the title for this research article. It highlights the practical aspect of research while focusing on key elements of employability and career progression. Understanding the job market, it involves current trends and demands in each sector as well as sectors with highest growth potential can create a greater opportunity. Being relevant is the key to succeed. Market needs people who are ready to do the given work and to perform/ produce productivity. Productivity is measurable and hence performance too can be measured. To perform one need to learn skill-set and imbibe a culture of making things happen. The impact of technology and automation can make things happens. The employability and soft skills required is important for adaptability and continuous learning. The key employability skills that a student or a fresher need’s are technical and soft skills, the importance of adaptability and continuous learning will always help to showcase higher levels of performance.
In today's rapidly evolving job market, the transition from academia to industry poses significant challenges for fresh graduates. Understanding industry expectations and aligning career readiness strategies with these demands is crucial for successful integration into the professional world. This article explores the perspectives of fresh graduates, the skills they need to thrive, and how educational institutions can better prepare students for their careers. Industry has its requirements and based on the requirements the students need to be relevant. Hence we need to make things happen by preparing students to the industry expectation. This alignment will make students relevant to the industry. We also should make a sincere attempt to make certain preparations in terms of job skills and professional competencies among graduates and post graduates.
