Navigating the Job Market: Strategies for Enhancing Employability and Career Success
Study on Effectiveness of E-Banking Services during Covid-19 Period
Marketing Problems Faced by Brassware Handicraft Units in Tirunelveli District
Impact of Covid-19 on Consumer Spending Pattern
Understanding Industry Expectations: Insights into Fresh Graduate Perspectives and Career Readiness
An Economic Study of Women Entrepreneur Conditions in Tirunelveli District as Stewards of Human Resources for Sustainable Development
Consumer Attitudes towards Product Features of Eco-Friendly Household Appliances in Tirunelveli District
A Study on Awareness and Adoption of Unified Interface Payments in City Union Bank
A Study of Work from Home during Covid–19 Pandemic
Stress Behaviour among Police Officers under Human Resources Management
Navigating the Job Market: Strategies for Enhancing Employability and Career Success
Study on Effectiveness of E-Banking Services during Covid-19 Period
Understanding Industry Expectations: Insights into Fresh Graduate Perspectives and Career Readiness
Marketing Problems Faced by Brassware Handicraft Units in Tirunelveli District
Digital Marketing and its Impact in Rural Areas with Special Reference to Tenkasi District
This paper highlights the practical aspects of study while focusing on key elements of employability and career progression. Understanding the job market involves analyzing current trends, sector demands, and identifying industries with the highest growth potential to create better opportunities. Relevance is the key to success, as employers seek individuals who are ready to perform and contribute productively. Since productivity is measurable, performance can also be assessed. To perform effectively, individuals must develop a strong skill set and cultivate a proactive mindset. The impact of technology and automation further enhances efficiency and innovation. Employability and soft skills are crucial for adaptability and continuous learning. Key skills for students and fresh graduates include technical expertise and soft skills, with adaptability and lifelong learning playing a vital role in achieving higher performance levels.
The COVID-19 pandemic, which began in 2019, had a significant impact on countries around the world, including India. During this situation, many companies faced catastrophic losses. Amid this challenging period, banks played a key role in helping both companies and the general public in meeting their financial and daily needs. E-banking is more convenient and time-saving for paying utility bills for the television, electricity, recharge, and rent bills, booking a cylinder, insurance, online shopping, and other areas. It is easily accessed through a computer, smartphone, laptop, tablet, and so on. Customers are more satisfied with e-banking services during the lockdown period, particularly in relation to essential transactions such as the purchase of food and medicines. E-banking also provided a sense of security and comfort during the pandemic. With built-in security systems, password protection, and the requirement of a stable internet connection, it ensured safe transactions. Customers could stay at home and access their accounts from anywhere and at any time to avail themselves of e-banking services. A primary data study was conducted using a structured questionnaire. The data was collected from 120 respondents. The main objective of the research paper is to identify the satisfaction level of e-banking customers during the COVID-19 period. The findings suggest that the majority of respondents preferred e-banking for its ability to save time and energy. Most customers reported feeling safe and found online transactions to be easily accessible. Hence, the present study aims to evaluate the effectiveness of e- banking services during the COVID-19 period, highlighting how these services met customer expectations and supported daily life during an unprecedented global crisis.
The crafts of India are diverse, rich in history and religion. The craft of each state in India reflects the influence of different empires. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities. Indian handicrafts are the integral parts of the Indian culture and tradition which constitutes a significant segment of the decentralized sector of the economy. Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The handicraft industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry.Indian handicrafts have very ancient origin and of high quality and has a history of rich and diverse cultural tradition and among its diversity, the legacy of India's craft culture always occupies a special place owing to its beauty, dignity, form, style and aesthetics. A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is a type of work where useful and decorative objects are made completely by hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one's hands and skill. Artisans should organize themselves under a cooperative umbrella to market their products independently.
The COVID-19 pandemic has brought about an unprecedented era of uncertainty, forcing consumers to re-evaluate their spending habits and prioritize their needs in ways previously unimaginable. There is a fundamental shift in consumers spending habits that would have a far-reaching consequence for business and economics. This study seeks to explore the change in spending habit of consumers towards various product categories and shift in spending pattern during pandemic. Data were collected through questionnaire from 230 respondents. Convenience sampling method is used for this research and tools like Percentage, mean score ranking, One-way Anova, Chi-square and Cross-tabulation method were used to analyse the data. The finding reveals that “Essential products” and “non-essential product” categories faced major changes in spending pattern of consumers during COVID-19. The result shows that there is an association between employment status and shift in consumer spending pattern during pandemic.
In today's rapidly evolving job market, the transition from academia to industry poses significant challenges for fresh graduates. Understanding industry expectations and aligning career readiness strategies with these demands is crucial for successful integration into the professional world. This paper explores the perspectives of fresh graduates, the skills they need to thrive, and how educational institutions can better prepare students for their careers. Industry has its requirements and based on the requirements the students need to be relevant. Hence we need to make things happen by preparing students to the industry expectation. This alignment will make students relevant to the industry. We also should make a sincere attempt to make certain preparations in terms of job skills and professional competencies among graduates and post graduates.
