Study on Effectiveness of E-Banking Services during Covid-19 Period

G. Monisha*, C. Kumari**, G. Sweetlin Subi***
*, ***Department of Commerce, Women's Christian College, Nagercoil.
**Assistant Professor, Department of Commerce, Arignar Anna College, Aralvaimozi.
Periodicity:July - December'2024
DOI : https://doi.org/10.26634/bdigest.16.2.21760

Abstract

The COVID-19 pandemic, which began in 2019, had a significant impact on countries around the world, including India. During this situation, many companies faced catastrophic losses. Amid this challenging period, banks played a key role in helping both companies and the general public in meeting their financial and daily needs. E-banking is more convenient and time-saving for paying utility bills for the television, electricity, recharge, and rent bills, booking a cylinder, insurance, online shopping, and other areas. It is easily accessed through a computer, smartphone, laptop, tablet, and so on. Customers are more satisfied with e-banking services during the lockdown period, particularly in relation to essential transactions such as the purchase of food and medicines. E-banking also provided a sense of security and comfort during the pandemic. With built-in security systems, password protection, and the requirement of a stable internet connection, it ensured safe transactions. Customers could stay at home and access their accounts from anywhere and at any time to avail themselves of e-banking services. A primary data study was conducted using a structured questionnaire. The data was collected from 120 respondents. The main objective of the research paper is to identify the satisfaction level of e-banking customers during the COVID-19 period. The findings suggest that the majority of respondents preferred e-banking for its ability to save time and energy. Most customers reported feeling safe and found online transactions to be easily accessible. Hence, the present study aims to evaluate the effectiveness of e- banking services during the COVID-19 period, highlighting how these services met customer expectations and supported daily life during an unprecedented global crisis.

Keywords

COVID-19 Period, E-Banking, Safe and Easy.

How to Cite this Article?

Monisha, G., Kumari, C., and Subi, G. S. (2024). Study on Effectiveness of E-Banking Services during Covid-19 Period. B-Digest, 16(2), 9-14. https://doi.org/10.26634/bdigest.16.2.21760

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