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i-manager's Journal on Management (JMGT)

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The Role of Coaching in Enhancing Employee Performance
Measuring Customer Satisfaction of Hotel Industry in Bangladesh: A SERVQUAL and Structural Equation Model (SEM) Approach
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Perceptions of Climate Change and Barriers to Adaptation along the Teesta River in Bangladesh
Socioeconomic Effects of Village Loan Savings Initiatives on Empowering Rural Communities - Case Study of the Impact of VLS Program in T/A Chimwala, Malawi

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Volume 17 Issue 3 January - March 2023

Article

Impact of Social Media on Tourism Industry in India

Rethesh Kumar A.* , Krishnamoorthy V., Somasundaram R.*

*-*** Department of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, India.

Kumar, A. R., Krishnamoorthy, V., and Somasundaram, R. (2023). Impact of Social Media on Tourism Industry in India. i-manager's Journal on Management, 17(3), 1-5. https://doi.org/10.26634/jmgt.17.3.19149

Abstract

Tourism is a great source of revenue for any country, and the media plays a critical role in promoting tourism in many ways, including information search, decision-making behaviors, and focusing on best practices for interacting with customers. Educational tourism is one of the fastest-growing sectors of travel and tourism, but it often goes overlooked by tourism professionals and marketers. The emergence of social media has caused a significant shift in marketing strategies. Individuals, corporations, Non-Governmental Organizations (NGOs), governments, and other organizations can use social media to view, produce, and share information, ideas, career interests, and other forms of expression in digital communities and networks. According to research, social media plays a vital role in promoting educational tourism, which improves and enhances a country's economic, social, political, and cultural life. This study proposes that, for destination visits, the variables of customer perceived value should be examined using the social networking approach.

References

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[3]. Cheng, M., & Edwards, D. (2015). Social media in tourism: a visual analytic approach. Current Issues in Tourism, 18(11), 1080-1087.

[4]. Eley, B., & Tilley, S. (2009). The Art & Science of Online Marketing. Australia, Site Point.

[5]. Gohil, N. (2015). Role and impact of social media in tourism: a case study on the initiatives of Madhya Pradesh State Tourism. International Journal of Research in Economics and Social Sciences, 5(4), 8-15.

[6]. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.

[7]. Leung, X. Y., Sun, J., & Bai, B. (2019). Thematic framework of social media research: state of the art. Tourism Review, 74(3), 517-531.

[8]. Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468.

[9]. McCarthy, L., Stock, D., & Verma, R. (2010). How travelers use online and social media channels to make hotel-choice decisions. Cornell Hospitality Report, 10(18), 4-18.

[10]. Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize Your Marketing Investment. John Wiley & Sons.

[11]. Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188.

[12]. Živković, R., Gajić, J., & Brdar, I. (2014). The impact of social media on tourism. Singidunum Journal of Applied Sciences, 758-761.

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Research Paper

The Influence of Building Digital Culture on Employees' Engagement in the ICT Sector

Sherin Haroun EL. Rashied*

Arab Academy for Science Technology and Maritime Transport, Al Jizah, Egypt.

Rashied, S. H. EL. (2023). The Influence of Building Digital Culture on Employees' Engagement in the ICT Sector. i-manager's Journal on Management, 17(3), 6-19. https://doi.org/10.26634/jmgt.17.3.19116

Abstract

Culture is the heart of any organization. In organizations, culture is like the DNA of the organization. Thus, each organization is unique. In this context, corporate culture is not only created by the founders, management, and employees of a company, but is also influenced by national cultures and traditions, economic trends, international trade, company size, and products. Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. Digital transformation is a cultural transformation that affects the majority of people who work, and it will never be realized unless companies are confident with their employees and believe that digitalization can help organizations, people, and society achieve a better future. Based on that, employee engagement in digital transformation is a necessity, where an "engaged employee" is fully absorbed by and enthusiastic about their work and takes positive action to further the organization's reputation and interests. Accordingly, effective digital transformation can never be achieved unless companies build confidence among their staff that digitalization can help organizations, people, and society to achieve a positive future.

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Research Paper

Digital Value Chain Strategies and its Impact on Organizational Productivity: The Mediating Role of Government Digital Initiatives to Achieve 5 Trillion US$ Economy by 2025. A Case Study of Select Automobile Firms in Delhi NCR Region

A. V. Nageswara Rao*

School of Business Studies, Sharda University, Uttar Pradesh, India.

Rao, A. V. N. (2023). Digital Value Chain Strategies and its Impact on Organizational Productivity: The Mediating Role of Government Digital Initiatives to Achieve 5 Trillion US$ Economy by 2025. A Case Study of Select Automobile Firms in Delhi NCR Region. i-manager's Journal on Management, 17(3), 20-29. https://doi.org/10.26634/jmgt.17.3.19199

Abstract

The unprecedented COVID-19 pandemic has severely affected the Automobile sector in the Delhi NCR region with Supply chain disruptive innovations and periodic travel restrictions imposed by the government. The present study investigates the influence of the digital value chain on organisational productivity. The study analyses the data collected from Logistics and Supply chain managers working in allied areas of value chain operations in the automobile sector. The target respondents selected for the study are 200, and purposeful sampling is used to identify the target respondents with expertise in the areas of supply chain and marketing. Partial least squares regression is used to analyse the collected data and establish relationships among the variables and explanatory variables. The study contributes to the understanding of value chain strategies and their significance in enhancing organisational productivity in the automobile sector.

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Research Paper

An Analysis of Human Resource Practices: A Comparison between the Hospitality Industry and other Sectors

Nitin S.* , Ramesh R., K. Joseph*

* School of Management Studies, SASTRA University, Thanjavur, Tamilnadu, India.

College of Engineering, Munnar, Kerala, India.

* St. Dominic's College, Kanjirappally, Kerala, India.

Nitin, S., Ramesh, R., and Joseph, K. (2023). An Analysis of Human Resource Practices: A Comparison between the Hospitality Industry and other Sectors. i-manager's Journal on Management, 17(3), 30-39. https://doi.org/10.26634/jmgt.17.3.19415

Abstract

The success of public and private sector organizations is largely determined by the knowledge, skills, and motivation of their workforce. The private sector currently dominates the provision of services, accounting for 70% of services provided. Within the private sector, the hospitality industry is particularly dependent on a multidisciplinary workforce with various categories of employees. Supervisory staff, middle management, and senior executives all play crucial roles in ensuring the provision of high-quality hospitality services. Effective personnel management is essential to ensure that the qualitative and quantitative needs of different departments are met. However, the hospitality industry operates in a dynamic and complex environment, which can lead to challenges such as lower occupancy rates, higher capacity, shorter guest stays, and negative impacts on the hotel's reputation. Therefore, the quality of care provided to guests is of utmost importance in the hospitality industry, as it can directly affect business growth and performance. Adequate guest care and preferences must be taken into account, and strategies should be in place to ensure that the hospitality services meet guests' needs and preferences.

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Research Paper

Analysis of the usage of Social Media during the Covid-19

Vikram Singh Chouhan*

Jaypee University of Engineering & Technology, Guna, Madhya Pradesh, India

Chouhan, V. S. (2023). Analysis of the Usage of Social Media during the Covid-19. i-manager's Journal on Management, 17(3), 40-54. https://doi.org/10.26634/jmgt.17.3.19251

Abstract

The research aims to critically appraise the quality and validity of information available on YouTube as a source of information for COVID-19 and examine the emotional consequences of COVID-19-related information shared via Twitter. 106 YouTube videos were identified using the COVID-19 associated particular keywords. Two independent observers reviewed the English-language videos as 'useful' or 'misleading'. The Word-Emotion Association (Lexicon) was employed to conduct an emotional analysis of the people regarding COVID-19 via Twitter. 28 videos were classified as 'misleading' while 78 videos were classified as 'useful'. Findings highlighted variations in viewer behaviour in response to different types of videos. YouTube provides a vast amount of information on COVID-19, and integrating particular characteristics could enhance the popularity of YouTube videos. The number of positive sentiment Tweets was approximately equal to the number of negative sentiment Tweets. YouTube has become a significant source of health information during the current crisis. Independent users are more likely to upload misleading videos. Emotional analysis using Twitter data may be utilised by authorities to comprehend the psychological well-being of individuals.