Looking Forward to the Debate of Future Business Towards Digital Transformation
Opportunities of Tourism and Hospitality Education in Bangladesh: Career Perspectives
Creating Loyalty through Relationship Marketing in Mobile Financial Service Industry: Moderating Role of Client Demographics
Impact of Digital Marketing on Consumer Behavior in Small Medium Entrepreneurship Businesses in Malawi
Measuring Sustainability in the Broadcasting Media Industry in Bangladesh
Efficiency Analysis of Commercial Banks in India: An Application of Data Envelopment Analysis
A Study on Factors Influencing Youngsters’ Perceptions towards Choice of Investment Avenues
A Study of Generic Intertextuality in Corporate Press Releases
A Study on Factors Affecting Purchase Decision of Young Adults after GST Implementation in India – With Special Reference to FMCG Products
A Review of Commercial Banks’ Role in Public Sector Transparency and Accountability in the Nigerian Economy
Soft Systems Modelling of the New Product Development Process - A Case Study
An Emerging Training Model for Successful Lean Manufacturing – An Empirical Study
A Qualitative Performance Measurement Approach to New Product Development
Brand Power Through Effective Design
Intellectual Venture Capitalists: An Emerging Breed of Knowledge Entrepreneurs
Employee engagement is referred as the degree to which employees have a compelling desire to do their job, should be dedicated to the organization, and should put sincere effort into their work. The success of any organization depends on workforce productivity, which is indirectly related to the employee's commitment towards their organization. Engaging employees may seem to be easy, but it is not a simple task. In an organisation, there will be employees from different age groups who also have different wishes and expectations. Thus, “one size fits all'' does not work as far as the expectations of an organization are concerned. This paper analyses the challenges involved in keeping employees engaged for the successful growth of an organisation. The author also makes an effort to understand the drivers of employee engagement with the help of a literature review.
Globalising research through the transformation of research practices using the most up-to-date research tools (Roots of Educational Research - Redefined) is the current motto, and in this regard, a review demonstrating the six sigma as an add-on for the combined studies of service quality with living standards and descriptive statistics in mind has been considered through this research practise and approach.
This research paper makes an attempt to critically analyse the decision of Patanjali Ayurved to venture into the world of FMCG e-retailing. There is no doubt about the enormous amount of unsaturated market waiting to be exploited, but it should also be kept in mind that there are equal huge threats and barriers while operating in the realm of e-commerce. A very good example which exists in front of Patanjali Ayurved is Amul India Private Limited. For any business, a single mistake can lead to a complete downfall. Hence, SWOT analysis is the most important stage that every business or project must undertake. Though running a business is all about taking risks, an informed and calculative risk can make all the difference. Online grocery shopping has come a long way. The stupendous growth of the internet over the past decade has led to a steep rise in e-grocery shopping. Nowadays, grocery shopping has undergone a total makeover, also a revolutionary change which has occurred for good and is going to stay. Just a decade back, one would never have guessed that they could do the mundane task of grocery shopping from the comfort of their home without even stepping out. But, all thanks to the advent of the internet, which led to the growing popularity of e-commerce and ultimately, a stage has reached where grocery shopping is all about having fun. It was found that Patanjali Ayurved has many strong opportunities available which are the main reasons for its growth in such a short span of time. It can scale to even higher heights only if it takes some corrective measures on time and gets rid of its weaknesses.
The overall marketing scenario has been rapidly changing over the last few years. This change has a positive impact on developing economies. Moreover, this has led to a high standard of living and a high per capita income and thereby contributed to economic development. It is no longer a seller's market and over the years, it has become one of the largest consumer markets in the world. Today, the market for developing economies is based on the perfect competition principle, with the presence of both buyers and sellers. Therefore, the purpose of this paper is first to review and understand the concepts of modern marketing. Secondly, to discuss about various current trends in modern marketing and lastly, to discuss and summarize the future of modern marketing.
Controversial and thought provoking themes are emerging within global business and service industries. Increasing efforts are required to apply global perspectives as part of the topics and objectives in diverse business curriculums. This article provides insights and observations on globalization that are related to the healthcare industries, global leadership and ethical decision making, globalization and business schools and developing global competency for a global work environment. However, a common theme, despite these diverse perspectives, supports increasing efforts to prepare graduates, from diverse areas in schools of business, for the development of global competency. Business programmes would benefit by adding global knowledge, talents, and skills to a variety of courses, ensuring that future graduates would be able to compete in a global market with a variety of global viewpoints and ethical standards.
