Work-Life Balance of Women Entrepreneurs
An Analytical Study on Job Satisfaction of Cashew Workers in Kanyakumari District - An Unsolved Story
Impact of Cashless Economy on Consumer Transaction
Consumer Perception towards Electric Vehicles
Problems and Challenges Faced by Rural Women Entrepreneurs in Tirunelveli
Motivational Factors towards the Cultivation of Natural Rubber with Special Reference to Kanyakumari District
The Effectiveness of Digital Advertising towards Customer Satisfaction
General Problems Faced by Working Women in the Soceity
Issues Faced by Customers towards Cyber Shopping with Reference to Nagercoil Town
Growth of Electric Vehicles in India
Stress among Working Women in the Field of Teaching
Factors Influencing Customers towards Cyber Shopping in Nagercoil Town
The Impact of Social Media Marketing on Consumer Buying Behaviour
A Study on Work-Life Balance of Women Employees in Thiruvananthapuram District
Work-Life Balance of Women Entrepreneurs
Motivational Factors towards the Cultivation of Natural Rubber with Special Reference to Kanyakumari District
Problems and Challenges Faced by Rural Women Entrepreneurs in Tirunelveli
Consumer Perception towards Electric Vehicles
Impact of Cashless Economy on Consumer Transaction
Work-Life Balance of Women Entrepreneurs
Women play multiple roles at different stages of their lives. Many women choose to become entrepreneurs to balance household and business responsibilities effectively. Work-life balance entails managing personal and professional obligations efficiently. A healthy and well-structured work-life system is crucial for achieving this balance. This study aimed to explore the impact of work-life balance and examine the challenges faced by women entrepreneurs in this regard. A total of 80 women entrepreneurs from Kanyakumari district were selected using the convenience sampling method. Both primary and secondary data were collected for analysis, with SPSS tools employed for data evaluation. The findings indicate no significant difference between the respondents' age groups and the impact on the work-life balance of women entrepreneurs. The study concludes that maintaining work-life balance is essential for women entrepreneurs to achieve their goals and attain greater success.
This study explores the job satisfaction of cashew workers in Kanyakumari District, focusing on the challenges and factors influencing their work environment. The cashew industry, a significant source of employment in the district, involves demanding labor, extended working hours, and modest pay, which impact workers' overall job satisfaction. By examining socioeconomic variables, workplace conditions, and employment benefits, the study seeks to uncover the "unsolved story" behind the daily realities of cashew workers. The district is divided into four taluks: Vilavancode, Kalkulam, Thovalai, and Agasteeswaram, with 840 factories in total. A sample size of 200 units was selected from across the district using a convenient sampling method, with 50 units drawn from each taluk. The sample comprises 60 male and 140 female workers. Data collected were analyzed and interpreted using tables and figures. Statistical tools such as the Chi- square test and Likert scaling techniques were employed to derive meaningful insights.
Digital payments experienced significant growth after demonetization, driven by government and banking regulators' efforts to promote a 'less-cash economy.' The integration of new-age technology with traditional banking methods has created a favorable environment for the financial ecosystem, providing customers with more options in the payment system space. This study aims to examine the acceptance of cashless payment methods among consumers and identify consumer perceptions of cashless transactions. It focuses on the impact of a cashless economy on consumer transactions in Kanyakumari District. Primary data were collected using convenience sampling with a sample size of 100, while secondary data were sourced from journals, books, websites, and databases. The study concludes that the widespread adoption of digital payments will foster the growth of a cashless economy, promoting transparency, reducing corruption, and facilitating economic progress.
The automobile industry has undertaken initiatives to safeguard the environment by introducing electric vehicles. The Electric Vehicles provide several benefits to the consumers, government, automobile industry and environment which have driven rapid increase in the adoption of e-vehicles among consumers. However, the consumers may face several challenges while using these vehicles. Consequently, this research aims to analyze the consumer perception towards the electric vehicles using a convenience sampling method with a sample size of 120 respondents. This research examines the significant difference between the area of residence and brand preference, inspects the significant difference between the age and factors influencing the purchase of e-vehicles and analyzes the challenges faced by e-vehicle users, with the focus of contributing to the advancement of market technology and understand consumer experience towards the electric vehicles.
Rural entrepreneurship has emerged as a significant opportunity for individuals migrating from rural or semi-urban areas to urban areas. However, many rural entrepreneurs face challenges due to the unavailability of essential amenities in rural areas of developing countries like India. This paper explores the problems and challenges affecting the potential of rural entrepreneurship. Primary data were collected from 120 respondents using a structured Google Form questionnaire, and the convenience sampling method was employed. Rural entrepreneurs encounter various issues, including a lack of skilled labor, limited purchasing power, inadequate managerial workforces, poor infrastructural facilities for agri-business, marketing difficulties, and insufficient transportation facilities. The study specifically highlights the problems and challenges faced by rural women entrepreneurs in Tirunelveli.
Agriculture in India, a key sector of the economy, serves as the primary source of livelihood for nearly two-thirds of the workforce in the country. The contribution of agriculture and allied activities to India's economic growth in recent years has been no less significant than that of industry and services. The importance of agriculture to the country is best summed up by this statement: "If agriculture survives, India survives". It is the most important sector in terms of providing employment and reducing poverty. This paper examines the determinants of motivational factors towards rubber cultivation with special reference to Kanyakumari district, a southern district of Tamil Nadu. A focused interview schedule was prepared and administered to 250 sample respondents directly involved in rubber cultivation.
In the modern era, digital advertising plays a significant role in selling products by leveraging various digital platforms such as social media, pay-per-click, search engine optimization, and email marketing to connect with existing customers and potential buyers. This study aims to assess the level of customer satisfaction in digital advertising and identify the most influential media channels. A total of 90 respondents were selected through a random sampling method to conduct this analysis. Primary data and secondary data were collected for this study and SPSS software were used to analyze the data.
In India, working women face numerous challenges. Over the years, significant issues have emerged concerning the lives of working women. India's rapidly growing economy has profoundly impacted working women. The objectives of this study are to identify the challenges faced by working women and to assess the job satisfaction levels of working women in Kanyakumari District. Data were collected from women employed in nursing, post offices, and teaching professions in Kanyakumari District using a convenience sampling method. The sample size for the study was 90. The findings reveal no significant difference in the challenges faced by working women across different job positions. Additionally, 21% of the respondents reported dissatisfaction with their work. The study concludes that women employees should be well-informed about their companies' policies regarding sexual harassment and encouraged to report incidents without fear. Such actions are essential for preventing sexual harassment in the workplace.
Cyber shopping is rapidly growing across various sectors, with new trends emerging daily due to technological advancements. The cyber shopping sector has experienced significant economic growth following the COVID-19 pandemic. However, customers face various challenges when making purchases online. Despite the global increase in cyber shopping sales, safety concerns continue to create slight hesitations among customers. This study aims to identify the key issues influencing customers' purchasing decisions regarding cyber shopping in Nagercoil Town. Primary data were collected using the convenience sampling method, with 200 respondents participating. Secondary data were gathered from journals, books, websites, and databases. The findings reveal that cash on delivery is the most preferred payment method, whereas debit card payments are the least preferred.
This study examines the rapid growth of the global electric vehicle (EV) market, with a focus on India. In FY2022, 455,733 EV units were sold, while India's Ministry of Road Transport and Highways reported that 1,334,385 electric vehicles were on Indian roads as of July 2022. The number of EVs is expected to rise, driven by the efforts of central and state governments, as well as private sector players, to promote electrification on Indian roads. EVs are gaining global attention for their role in reducing emissions and conserving natural resources. In India, the EV market saw a significant 168% year-over-year increase in 2021, with nearly 0.32 million vehicles sold. The adoption of electric vehicles in India supports the Paris Agreement's goals of reducing carbon emissions, improving air quality in urban areas, and decreasing oil imports. Uttar Pradesh led the EV market in 2021 with 66,704 units sold, followed by Karnataka with 33,302 units and Tamil Nadu with 30,036 units. Uttar Pradesh dominated the three-wheeler segment, while Karnataka and Maharashtra led in the two- wheeler and four-wheeler segments, respectively. This study aims to analyze the growth, production, and sales of electric vehicles in India, using secondary data for analysis.
