Consumer Perception towards Electric Vehicles

Merla J. V.*, Deepha Jeya Merlin D.**
* Ph.D Research Scholar, Department of Commerce, Women's Christian College, Nagercoil-629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli-627012).
** Assistant Professor, Department of Commerce, Women's Christian College, Nagercoil-629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli-627012).
Periodicity:July - December'2024
DOI : https://doi.org/10.26634/bresearch.24.2.21362

Abstract

The automobile industry has undertaken initiatives to safeguard the environment by introducing electric vehicles. The Electric Vehicles provide several benefits to the consumers, government, automobile industry and environment which have driven rapid increase in the adoption of e-vehicles among consumers. However, the consumers may face several challenges while using these vehicles. Consequently, this research aims to analyze the consumer perception towards the electric vehicles using a convenience sampling method with a sample size of 120 respondents. This research examines the significant difference between the area of residence and brand preference, inspects the significant difference between the age and factors influencing the purchase of e-vehicles and analyzes the challenges faced by e-vehicle users, with the focus of contributing to the advancement of market technology and understand consumer experience towards the electric vehicles.

Keywords

Electric Vehicles, Evs, E-vehicles, Consumer Perception, Environmental Friendly.

How to Cite this Article?

Merla, J. V., and Merlin, D. D. J. (2024). Consumer Perception towards Electric Vehicles. B-Research, 24(2), 8-14. https://doi.org/10.26634/bresearch.24.2.21362

References

[3]. Gupta, A., Srivastava, G., Wadhwa, J., Kumari, S., Raghav, V. (2024). A study on consumer perception towards electric vehicles in India: With special reference to Noida City of Gautam Budhha Nagar, Uttar Pradesh. European Economic Letters, 14(2), 620-633.
[6]. Nagpal, A. (2020). Consumers' perception towards electric vehicles in India. Psychology and Education, 57(9), 4043-4050.
[7]. Parmar, A., & Pradhan, T. (2021). A study on consumers' perception towards E-vehicle in Vadodara City. The International Journal of Creative Research Thoughts (IJCRT), 9(5), f484-f494.
If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 15 15 200 15
Pdf & Online 35 35 400 25

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.