Psychosocial Determinants of Wealth Creation among Nigerian Migrants in Indiana: A Qualitative Study of Contextual Insights
Hybrid Recommender System with Random Forest Regression for Intelligent Algorithmic Trading in Financial Markets
Comparative Performance Analysis of Public and Private Debt Mutual Funds in India
The Invisible Brand: Exploring Strategic Psychological Associations in Organizational Branding
A Study of Factors Affecting Women's Consumer Behaviour with Special Reference to Herbal Cosmetic Products in Latur District
Likes, Shares, Buys: Understanding Social Media's Role in Consumer Decision-Making
Risk Estimation in Textile Industries using Tri-Risk Matrix
Customer Satisfaction Analysis on Dabur Toothpaste using Hypothesis Testing
Artificial Intelligence, Robotics and its Impact on Society
Consumer Spending Patterns and Savings: A Descriptive Analysis
Volunteer Traveling in India: Budget Friendly Travel and Exploration for Youth in India
Artificial Intelligence, Robotics and its Impact on Society
Consumer Spending Patterns and Savings: A Descriptive Analysis
Comparative Performance Analysis of Public and Private Debt Mutual Funds in India
Hybrid Recommender System with Random Forest Regression for Intelligent Algorithmic Trading in Financial Markets
Amid global income stagnation, rising debt, and inequality, wealth creation behavior (WCB) is vital for economic stability and individual prosperity. This study examined how personal values, career competence, educational attainment, and locus of control (LOC) influence WCB among Nigerian immigrants in Central Indiana, USA. Using a purposive sample of nine respondents aged 38–60 (M = 49.0, SD = 8.32), semi-structured interviews were thematically analyzed within the frameworks of Attribution Theory, the Theory of Planned Behavior, and Hofstede's Cultural Dimensions. Findings showed that resilience, discipline, and familial responsibility promoted financial planning; career competence facilitated adaptability and professional growth; educational attainment was limited by credential recognition and underemployment; and LOC shaped financial strategies, with internal LOC fostering proactive behaviors and external LOC attributing outcomes to systemic factors. The study offers nuanced insights into how international credential recognition, financial literacy, mentorship, and resilience shape the wealth creation experiences of Nigerian immigrants in the United States.
This study introduces an adaptive arbitrage trading framework that integrates an intelligent recommender system with Quantum Random Forest Regression and quantum signal generation to enhance decision-making in multi-currency and financial markets. While recommender systems are commonly applied in domains such as e-commerce and multimedia personalization, their adoption in algorithmic trading remains limited. Building on the quantum arbitrage architecture developed in this work featuring Qiskit-based qubit measurements, probabilistic signal generation, SQLite trade logging, and a real-time Streamlit interface the proposed system unifies quantum-inspired computation with machine learning to recommend optimal arbitrage opportunities, strategy configurations, and asset allocations tailored to each trader's style. The Quantum Random Forest Regression model forms the analytical core, using quantum- enhanced feature sampling and nonlinear pattern extraction to interpret high-dimensional market data, volatility changes, economic indicators, sentiment streams, and historical trade performance captured through the application. Unlike traditional trading algorithms that generate static buy/sell signals, this approach continuously delivers dynamic predictive values, probabilistic confidence levels, and personalized strategy recommendations that adapt to evolving market conditions. By combining quantum measurement randomness, model-driven forecasting, and a recommender architecture, the framework demonstrates how quantum computing principles and AI-driven inference can significantly improve predictive accuracy, risk control, and execution efficiency in arbitrage trading representing a major step toward next-generation intelligent financial systems.
Mutual funds pool money from investors in varying amounts, which is then managed by professional fund managers and invested in a diversified portfolio of securities, including stocks, bonds, and short-term debt instruments. The combined holdings of a mutual fund constitute its portfolio, providing investors the flexibility to purchase small units of the fund rather than investing large sums directly in individual securities. A wide array of mutual fund schemes is available in the market, allowing investors to allocate their money according to their risk-return preferences. Before investing, investors generally seek information regarding the risk and return characteristics of individual mutual fund schemes and whether their performance aligns with overall market benchmarks. Over the years, the Indian mutual fund industry has witnessed significant growth in both the quantity and quality of products and services offered. For the purpose of this study, the CRISIL 10-Year Gilt Index has been employed as a benchmark to evaluate mutual fund performance. The investment horizon is categorized into short-term, medium-term, and long-term periods to assess returns across different time frames. The study focuses on evaluating the performance of debt mutual fund schemes in India, with particular reference to public and private sector funds. A total of 24 schemes were selected from six asset management companies. The analysis utilizes several financial performance measures, including Rate of Return, Standard Deviation, Beta, Sharpe Ratio, Jensen's Alpha, and Treynor Ratio. Data were collected from authorized websites and official fund factsheets. The comparative analysis reveals that, in the long run, private mutual fund schemes tend to deliver higher benefits to investors, whereas public mutual fund schemes perform better in the medium term. In the short term, both public and private mutual funds provide comparable advantages to investors seeking returns from debt schemes.
Branding today is not just about flashy logos or clever taglines; it is about how people feel about an organization. This paper explores how organizations themselves can become powerful brands by building strong psychological connections with their stakeholders. Rather than focusing only on marketing campaigns, we argue that real brand value comes from within through a company's culture, values, behavior, and the way it treats its people. These internal elements shape how employees, customers, and the public perceive the organization at an emotional level. We look at how trust, consistency, and authenticity play a major role in shaping this perception, creating what we call “psychological brand equity.” The paper offers a fresh perspective on how organizations can move beyond transactional branding and instead build deep, lasting emotional bonds that drive loyalty and long-term success.
The increasing consumer inclination toward natural alternatives has reshaped the global cosmetics sector, positioning herbal products as a prominent growth category. This study examines the determinants shaping women's purchasing behaviour for herbal cosmetics within the Latur district of India. Data were collected through a structured questionnaire administered to 200 res
pondents, selected using stratified sampling based on age, occupation, and locality. The analysis suggests a pronounced preference for herbal formulations, with 85.3% of participants indicating a positive attitude and 81.8% reporting regular use. Perceptions of safety, product quality, and brand reputation emerged as the most influential factors, although economic status appeared to exert minimal influence on these preferences. Interestingly, despite the growing adoption of herbal products, many consumers continue to purchase chemical-based cosmetics, citing their effectiveness and broader product range. These findings indicate that while demand for herbal cosmetics is expanding in non-metropolitan regions, awareness regarding product authenticity and certification remains limited. The study underscores the need for marketing strategies that prioritize transparency and credibility to strengthen consumer trust and leverage this evolving trend. This study supports SDG 12 by underscoring how consumer choices shape demand for sustainable products, and SDG 5 by emphasizing women's role in economic decision-making.