A Study of Work from Home during Covid–19 Pandemic
An Economic Study of Women Entrepreneur Conditions in Tirunelveli District as Stewards of Human Resources for Sustainable Development
Consumer Attitudes towards Product Features of Eco-Friendly Household Appliances in Tirunelveli District
A Study on Awareness and Adoption of Unified Interface Payments in City Union Bank
Stress Behaviour among Police Officers under Human Resources Management
Digital Marketing and its Impact in Rural Areas with Special Reference to Tenkasi District
Importance of Emotional Intelligence in Higher Education
Green Marketing Strategies in India
An Economic Study of Women Entrepreneur Conditions in Tirunelveli District as Stewards of Human Resources for Sustainable Development
Consumer Attitudes towards Product Features of Eco-Friendly Household Appliances in Tirunelveli District
A Study of Work from Home during Covid–19 Pandemic
A Study on Awareness and Adoption of Unified Interface Payments in City Union Bank
Stress Behaviour among Police Officers under Human Resources Management
Green Marketing Strategies in India
Importance of Emotional Intelligence in Higher Education
Consumer Attitudes towards Product Features of Eco-Friendly Household Appliances in Tirunelveli District
Stress Behaviour among Police Officers under Human Resources Management
Digital Marketing and its Impact in Rural Areas with Special Reference to Tenkasi District
People have had to reconsider a range of behaviors in the wake of the COVID-19 pandemic, including trade, pleasure, everyday activities, and fundamental travel. In terms of the economy, this has stopped a wide range of economic operations and impacted not just individuals but entire nations. People used to think that the work-from-home paradigm was exclusive to the corporate sector in the early days. The objectives of the study is to identify the experience of the working from home employees and to analyze positive impacts of the working from the home employee. This study is based on primary data and secondary data. The primary data was collected from 50 samples, the secondary data was collected from the records, and visits to various libraries and reviews of online journals and papers. When weighed against the obstacles and difficulties encountered, the elements that encourage productivity and the desire to work from home are more potent. As a result, the idea of working from home could gain popularity in the future.
This research delves into the economic status of women entrepreneurs in Tirunelveli District, emphasizing their crucial role in sustainable development as human resource stewards. The study adopts a multidimensional approach, considering economic indicators, social factors, and entrepreneurial challenges to offer a comprehensive insight into the conditions influencing women-led enterprises in the area. The study combines quantitative and qualitative methods, utilizing surveys, interviews, and case studies for primary data. Secondary data from economic and demographic sources complement the research. Results reveal the varied sectors where women entrepreneurs contribute significantly to local economies and employment. The study analyzes challenges for women entrepreneurs like financial access, gender biases, and societal expectations. It also looks at how supportive policies affect their business environment. Using a critical approach, it assesses current support structures and suggests areas for improvement. The research explores how women entrepreneurs in Tirunelveli District contribute to sustainable development by promoting inclusive growth, community development, and environmental sustainability. It provides valuable insights for academia and policymakers, offering recommendations to improve economic conditions for women entrepreneurs and maximize their role as drivers of sustainable development.
This study investigates consumer attitudes towards product features of eco-friendly household appliances in Tirunelveli District. With increasing environmental awareness, the demand for eco-friendly appliances has surged, prompting a need to understand consumer preferences and perceptions. The research employs a mixed-methods approach, combining surveys and interviews to gather comprehensive data. Key factors such as energy efficiency, material sustainability, and overall environmental impact are analyzed to discern their influence on consumer choices. The study aims to provide insights into the factors shaping consumer attitudes, offering valuable information for manufacturers, marketers, and policymakers in promoting sustainable consumption practices in Tirunelveli District and beyond. The findings contribute to the growing body of literature on sustainable consumption and assist stakeholders in aligning product development and marketing strategies with evolving consumer preferences in the context of eco-friendly household appliances.
UPI stands for Unified Interface Payments, which is used as a payment gateway to send and receive funds from anywhere, anytime, to other verified UPI accounts or to bank accounts using the unique VPA allocated to the UPI account of City Union Bank. City Union Bank's UPI is known as BHIM CUB e-wallet UPI. VPA is the Virtual Payments Address allotted by providing a registered mobile number or the account number of a valid savings or current account, along with the IFSC code. UPI was initiated by the National Payments Corporation of India (NPCI) and is regulated by the Reserve Bank of India (RBI), and the Central Bank of India. Customers can instantly send and receive funds in real time, similar to IMPS funds transfer technology. In addition to its real-time fund transfer capabilities, UPI has revolutionized the digital payment landscape by providing a seamless and secure transaction experience. The integration of UPI into City Union Bank's financial ecosystem not only facilitates swift and secure peer-to-peer transactions but also reinforces the commitment to advancing India's digital financial infrastructure. The widespread adoption of UPI underscores its pivotal role in promoting financial inclusion and catalyzing the transition towards a cashless economy.
Stress damages human beings, potentially becoming all-encompassing. It can affect individuals in all occupations and of every age, regardless of gender, nationality, educational background, or position. Stress is an inevitable part of police work. Constant and unmanaged stress may reduce the effectiveness and efficiency of the staff. Police officers pose a threat to themselves, their colleagues, offenders, and public safety. The purpose of this study is to explore the causes of stress and empirically investigate the socio-demographic factors affecting stress levels among police personnel. A convenience sampling method was employed to select a sample of 118 police personnel in the Tamil Nadu police force. Findings revealed that political pressure, lack of time for family, negative public image, and low income were the primary causes of stress among police personnel. It emerged that stress is significantly more pronounced among younger, more educated individuals, those posted in urban areas, and those with less work experience. Overall, the findings of this study strongly suggest a need for internal policy reform and managerial changes in the system.
The term "digital marketing" is used to describe any kind of advertising that takes place online or on a digital device. Digital marketing encompasses online strategies to promote products or services, utilizing various channels like social media, search engines, email, and websites. It involves creating targeted content, optimizing for search engines, running online ads, and engaging with audiences to build brand awareness, generate leads, and increase sales. Digital marketing leverages the power of the internet to reach a wide audience, track metrics for performance analysis, and adapt strategies for effective online communication and business growth. Digital marketing in rural areas has the potential to revolutionize local economies by leveraging technology to connect businesses with the often-unserved rural population. The main aim of the study is to observe the potential effect of digital marketing on rural people. This paper provides perspectives on digital marketing and offers suggestions towards rural marketing development through digitalization. The study is confined to Tenkasi District, focusing on how rural people are using various digital marketing tools to meet the needs of the region's population.
In this era of rapid technological advancement and global interconnectedness, the challenges facing students extend beyond academic excellence. Navigating the complexities of a dynamic world requires not only intellectual prowess but also a heightened awareness of emotional intelligence. The proposed New Policy on Education recognizes the evolving demands on students and seeks to fortify their educational journey by placing a significant emphasis on emotional intelligence. The proposed policy envisions an educational landscape where students not only acquire knowledge but also cultivate emotional resilience, interpersonal skills, and a nuanced understanding of the human experience. The investigation into emotional intelligence in higher education thus serves as a strategic exploration into the potential benefits and implications of integrating emotional intelligence into the academic curriculum. In essence, the proposed New Policy on Education reflects a forward-looking perspective that acknowledges the intricate interplay between intellectual and emotional capacities. By nurturing emotionally intelligent minds, higher education institutions can equip students not only to thrive academically but also to excel as resilient, empathetic, and adaptable contributors to the ever-evolving global landscape.
Environmental issues are escalating in severity with the rapid progression of globalization. Despite the pervasive impact of environmental challenges on all facets of human activities, only a few academic disciplines have integrated green themes into their literature. The pressing need for a holistic approach to address environmental concerns has spurred businesses to reassess and modify their behaviors. This shift is a response to the evolving societal consciousness regarding environmental issues. The proliferation of green marketing strategies is a direct consequence of the changing dynamics within the consumer market. As businesses strategically align themselves with the environmental concerns of consumers, there is a noticeable increase in the frequency with which they target environmentally conscious consumers. Green marketing, as a multifaceted approach, involves the creation and promotion of goods and services that not only cater to consumer demands for reliability, efficiency, cost-effectiveness, and convenience but also ensure a minimal negative impact on the environment. This paradigm shift reflects a broader trend wherein businesses are adapting to consumer preferences and values related to sustainability and environmental responsibility. In this evolving landscape, the intertwining of business strategies with environmental consciousness underscores the crucial role of green marketing in shaping the future trajectory of commerce.
