The Impact of Inflationary Condition on the Financial Growth and Sustainability of Tobacco Farmers in the Rural Areas
A Study on Investors' Attitude towards Cryptocurrency Investment with Special Reference to Tamilnadu, India
A Study on the Role of Women Entrepreneurs in Small Scale Industries in Kanyakumari District and their Problems with Special Reference to Age and Marital Status
A Study on Performance of Selected Large Cap Mutual Funds in India
A Study on Financial Performance of Air India
Impact of Digital India on Society during Demonetization
A Study on Fundamental Analysis of Selected Public and Private Sector Banks in India
Determinants of Farmers Participation Decision into Contract Farming: Evidence from Heineken Brewery's "Create" Project in Tiyo District, Ethiopia
An Appraisal of the Economic Outlook for the Tourism Industry, Specially Cox's Bazar in Bangladesh
Factors Associated with Processed Food Consumption among School-Going Adolescents in Karachi - A Cross Sectional Survey
Treasury Single Account, Revenue Generation and Utilization among Nigerian Universities - A Pre–Post Assessment
An Overview of Stone and Marble Industry of Rajasthan with Life Cycle Analysis and Industrial Survey
How would Indian Economy become Worth $ 5 trillion? Performance of Selected Variables for Previous Few Years Conveys a Different State of Affairs
Insight on Digital Services of Rural People
Treasury Single Account, Revenue Generation and Utilization among Nigerian Universities - A Pre–Post Assessment
The Impact of Inflationary Condition on the Financial Growth and Sustainability of Tobacco Farmers in the Rural Areas
SMEs have come to accept the importance of harmonizing accounting information to remain in today's business environment. Hence, for better continuation of rendering their services, SMEs are required to keep books of accounts bound by the statutory rules of Malawi. In 2009, the IASB developed and published IFRS for SMEs in response to the need for high-quality internationally comparable and transparent financial information. The objectives of the study were to investigate the significance associated with the adoption and implementation of IFRS (International Financial Reporting Standards) for SMEs among non-incorporated construction companies in Malawi, to measure the extent of adoption, the mechanism to promote adoption, and related problems for the adoption of IFRS for SMEs. To achieve the determined objectives, the study was conducted and the questionnaire guides were distributed. The sample was selected based on non-probability sampling from the greater area of Blantyre contractors coming up with 30 participants. The collected facts were analyzed using SPSS to obtain tables, pie charts and bar graphs from which conclusions, recommendations as well as areas for further research were made. The investigation revealed that 60% of the construction companies did not adopt IFRS for SMEs. Little effort has been made by the council to encourage the adoption of IFRS for SMEs. The benefits one could accrue in adopting the standard include building strong investors and other stakeholders' confidence, enhancing comparability, and easy access to bank loans due to better credit rating, tax compliance, increased transparency, and accountability, and played a big role in making effective decisions. This study recommends the need for continuous education, awareness campaigns, and communication to contractors on issues associated with IFRS for SMEs and should commence in earnest. Furthermore, a rigorous IFRS for SMEs capacity-building programs should be embarked upon by regulatory bodies (the NCIC in corroboration with ICAM) and training institutions to provide the required manpower for the successful implementation of the IFRS for SMEs.
The purpose of the present study is to analyze entrepreneurial traits among commerce undergraduate students. In this study, a normative survey method was employed. A simple random sampling technique was used in this study. By giving sufficient weight to factors like gender, type of institution, and locality of the institution, a sample of 200 commerce undergraduate students from two districts of Kerala was selected for the study. An assessment scale titled "Entrepreneurial Traits Assessment Scale" is used to analyze entrepreneurial traits among commerce undergraduate students. The tool consists of 60 items in 12 dimensions, and each dimension consists of five items. The major conclusion of the study was that most of the commerce undergraduate students (65.5%) possess an average level of entrepreneurial traits, and there is no significant difference in the entrepreneurial traits among commerce undergraduate students based on gender, locality, and type of institution.
The main objective of this study is to analyze consumer buying behavior for mobile phones in Kanyakumari District. Both primary and secondary data were extensively used in this study. In this study, secondary data on various topics were collected from various Journals, books, websites and newspapers. Primary data were collected through a questionnaire from the respondents, who are female consumers in Kanyakumari District. For this study, 120 respondents were selected, and a simple random sampling method was used to select the samples from the total number of female mobile phone consumers in Kanyakumari District. This study concludes that companies need to study the psychology of women's purchase patterns and adapt their marketing strategies to attract female customers. Even among women, there are many segments such as job holders, housewives and students, who have very different needs and expectations from their mobile phones. This study helps understand the purchase behavior of mobile phones among female consumers.
In a rapidly evolving economy, people thrive to raise their standards of living and improve their quality of life by refining their purchasing behaviors, which marketers try to understand and make an effort to enhance their shopping experience. Although impulsive buying may seem to be a common tendency among customers, it is a brilliant technique that marketers tend to deduce and exploit to take the best advantage. This study focuses on comprehending the theme of impulsive buying and what marketing strategies influence such unplanned purchases with respect to grocery shopping. Data for this study were collected from grocery shoppers in Nagercoil City. The primary and secondary data collection techniques were the two sources used in this study. The data obtained from the consumers were analyzed using statistical tools and software. SPSS software was used for the analysis of the research data. For this study, total of 100 samples were collected from both genders of various age group consumers from Nagercoil City selected through a non-probability sampling technique called Convenience Sampling.
Every organization has adopted digital technologies and innovations to attract customers. Social media plays a significant role in marketing the products of every organization. In that platform, an extensive audience is likely to be customers, and they can be part of business development and advancement. Organizations must acquire and attract new customers through social media marketing. Social media is a powerful platform for capturing customer attention towards a product. Business owners can fix their weaknesses based on customer feedback from social media accounts. Persons who view the advertisements or marketing strategies of products write reviews based on their preferences. The owners can consider their feedback and make changes according to the review to improve their business. Social media offers many opportunities to promote businesses. Many social media platforms are available, but some are best known for their tools and techniques, making them valuable for promoting business. It is clear that restaurants have started shifting their marketing budget towards online ads on social media platforms and aggregators to rank better. This study focuses on identifying the effectiveness of digital marketing in India's food service industry.
