i-manager's Journal on Management (JMGT)


Volume 8 Issue 1 June - August 2013

Research Paper

Influence Of Personality Factors On Servant Leadership: An Empirical Study

V. Tulasi Das* , S. Anand Reddy**
* Department of Human Resource Management, Acharya Nagarjuna University, Guntur, A.P.
** Ph.D. Scholar, Department of HRM, Acharya Nagarjuna University, Guntur, A.P.
V. Tulasi Das and S. Anand Reddy (2013). Influence of Personality Factors On Servant Leadership: An Empirical Study. i-manager’s Journal on Management, 8(1), 1-8. https://doi.org/10.26634/jmgt.8.1.2375

Abstract

Several researchers have explained that individual personality plays a role in determining one’s leadership style. To review the theoretical examination and to add the practical touch, we want to explore the relationship between servant leadership behaviour and the big five personality factors (Extroversion, Agreeableness, Openness to Experience, Conscientiousness and Neuroticism). There are 36 sample is taken to test the servant leadership with support of questionnaire. The Big Five Personality Inventory is used to evaluate the servant leadership behaviour and the personality of the individual. Statistical analysis includes Pearson correlations and Linear Regression, which determine the relationship between each personality factor and servant leadership behavior. Post hoc stepwise regression analysis additionally determines which personality variable would be the best predictors for the SLQ subscales. The research findings reveal a strong positive relationship between servant leadership and neuroticism and openness to experiences. This study contributes to organizations and leaders to consider personality traits when promoting servant leadership behaviour and hiring potential employees.

Research Paper

Relationship between Selected Marketing Mix Elements and Brand Equity of Mobile Phone Companies among Indian Youth

Syed Irfan Shafi* , C. Madhavaiah**
* Doctoral Research Scholar, Department of Management, Pondicherry University, Puducherry, Karaikal.
** Assistant Professor, Department of Management, Pondicherry University, Puducherry, Karaikal.
Syed Irfan Shafi and C. Madhavaiah (2013). Relationship Between Selected Marketing Mix Elements and Brand Equity of Mobile Phone Companies Among Indian Youth. i-manager’s Journal on Management, 8(1), 9-16. https://doi.org/10.26634/jmgt.8.1.2376

Abstract

Effective marketing communication is one of the main tools in establishing brand equity of firms or products. This article aims to investigate the effect of marketing mix on brand equity in mobile phones among young consumers. The statistical population consists of consumers in Kashmir. The research sample involves 116 consumers from Srinagar/Kashmir. The data were collected by administering a structured questionnaire. According to the research conceptual model, the relationship between marketing mix dimensions, viz., price, store image, brand name, distribution and advertising; and brand equity dimensions, viz., brand awareness, brand association, perceived quality and brand loyalty were investigated. Based on the correlation analysis, regression model and obtained coefficients, it can concluded that among all the factors, perceived quality, awareness and advertisement respectively affect brand equity. Organizations by investing on these factors can achieve to more competitive advantages.

Research Paper

Securities Laws v/s Investor Awareness - A study at Bhubaneswar stock exchange

Suresh Chandra Bihari* , Anuja Purkait**
* Professor, (Banking & Finance), IBS Hyderabad, (A Constituent of IFHE-Deemed University), India.
** MBA Scholar, IBS Hyderabad, (A Constituent of IFHE-Deemed University), India.
Suresh Chandra Bihari and Anuja Purkait (2013). Securities Laws V/S Investor Awareness - A Study at Bhubaneswar Stock Exchange. i-manager’s Journal on Management, 8(1), 17-33. https://doi.org/10.26634/jmgt.8.1.2377

Abstract

The Indian capital market has one of the longest histories of all times. It is the oldest stock market in Asia. It has witnessed a radical transformation after the liberalization of the economy, and adoption of sophisticated infrastructure and technology led Indian capital markets to a higher platform. But the major area of concern is that the level of investment by the investors has not grown significantly over a decade. The market constitutes of less than 2 percent of investor population and lack of investor awareness and investor protection are the most important factors causing such a low level of participation of investors. The study projects the present scenario of the investors’ awareness in India. It forecasts the grey areas in the financial sector that is leading to the slow growth of the economy. It focuses the need of increasing the financial literacy to increase the investor base in the country. This study looks from various perspectives to figure out the main lagging factor that has kept the different reforms and laws of security market from protecting the investors’ interest. A survey is conducted in Bhubaneswar city to establish the level of awareness among the investors and understanding of capital market. The results of the study indicate that there exists a huge need of financial literacy among the investors about the various aspects of Indian Financial Market.

Research Paper

Export Intensity: A Study Of The Indian Manufacturing Industry

Achyut Telang* , Gaurav Bhatt**, Ankur Srivastava***
*-**-*** Research Scholars, ICFAI Business School, Andhra Pradesh, India.
Achyut Telang, Gaurav Bhatt and Ankur Srivastava (2013). Export Intensity: A Study of The Indian Manufacturing Industry. i-manager’s Journal on Management, 8(1), 34-40. https://doi.org/10.26634/jmgt.8.1.2378

Abstract

This study aims at analyzing the factors that influence the export intensity of the firms operating in the Indian manufacturing sector. The study is done by adopting a regression model using the panel data for 270 firms from three industries which include chemical, metal and non-metal. The data is taken for a period of five years from 2005-2009. The factors used in the study include: age of the firm, size of the firm, import intensity, R & D intensity, capital intensity and technology intensity. The results indicate that all the factors taken for the study have a significant impact on the export intensity of the firm. The factors age of the firm, size of the firm and technology intensity have a negative impact on the export intensity of the firm, on the other hand, factors like import intensity, R& D intensity and capital intensity have a positive impact on the export intensity of the firm. Discussion and implications of the study are also mentioned at the end.

Research Paper

Multi-Criteria Ranking of Inventory Ordering Policies using Fuzzy Based-Distance Based Approach for Indian Automotive Industry

Gupta Amit* , Garg R.K.**, Tewari P.C.***
* Department of Mechanical Engineering, National Institute of Technology, Kurukshetra, Haryana, India.
** Department of Mechanical Engineering, DCR University of Science and Technology, Murthal, Sonepat, Haryana, India.
*** Department of Mechanical Engineering, National Institute of Technology, Kurukshetra, Haryana, India.
Gupta Amit, Garg R.K. and Tewari P.C. (2013). Multi-Criteria Ranking of Inventory Ordering Policies Using Fuzzy Based-Distance Based Approach For Indian Automotive Industry. i-manager’s Journal on Management, 8(1), 41-48. https://doi.org/10.26634/jmgt.8.1.2379

Abstract

In current scenario of globalization, the organizations are facing the difficulty of proper selection of manufacturing processes, purchasing strategies, process and product design, equipment, machineries and tools to meet the tough challenges of global competition. With the emphasis on quality improvement concepts and wide use of enterprise systems, the managers try to go beyond the conventional boundaries of money and material and also try to explore the vast new universe of possibilities. Proper evaluation and selection of inventory policies is very crucial for the progress and development of any industry. In this paper, we proposed a framework for ranking of inventory policies based on expert opinion elicitation and fuzzy-based Distance Based Approach (DBA) methodology. The conventional method is not self-reliant to integrate the uncertainty of the real problem. The ranking criteria e.g. Unit Cost, Holding Cost, Purchasing Cost, Shortage Cost, Demand, Reorder Level, Lead Time and Review Period which are most relevant to selection of inventory policy have been selected after exhaustive study of available literature. Based on the expert opinion in concurrence with selection criterion, inventory policies are evaluated and ranked using DBA technique

Research Paper

Savings And Lending Pattern Of Self Help Groups – An Overview

V. Krishnaveni* , R. Haridas**, M. Nandhini***, M. Usha****
* Assistant Professor & Research Scholar, Department of Management (UG), Karpagam University, Coimbatore.
** Professor and Head, Department of Business Administration, Government Arts College for Men, Salem.
*** Course Coordinator, Department of Management (UG), Karpagam University, Coimbatore.
**** Assistant Professor, Department of Management (UG), Karpagam University, Coimbatore.
V. Krishnaveni, R. Haridas, M. Nandhini and M. Usha (2013). Savings and Lending Pattern of Self Help Groups – An Overview. i-manager’s Journal on Management, 8(1), 49-56. https://doi.org/10.26634/jmgt.8.1.2380

Abstract

The ultimate motto of every SHG is to create the habit of savings among the members who belong to really poor community . In every weekly meeting the members are encouraged to save to the possible extent. The members may be having the practice of saving weekly (or) monthly. The possibility of increasing the savings is usually discussed in their meetings mostly in consultation with the member. Instead of saving a particular amount only, some members may prefer to save more amount as they prefer. But it may be resolved that no interest will be given on the additional savings. The members who have failed to pay savings amount in the group meeting regularly, may be charged a fine from the fourth year of forming the group. The members may like to get a part of the interest earned by the group annually. The interest may be to the member in proportion to their savings . This study shows an overview of the savings and lending pattern of self-help groups in Coimbatore district.