Abstract

Employer brand is about capturing the essence of an organization in a way that engages current and prospective talent. It expresses an organization’s ‘value proposition’ the entirety of its culture, systems, attitudes and employee relationships, providing a new focal point for the company. Today, an effective employer brand is essential for competitive advantage.

Abstract

The proposition which drove this study was that small-scale forest carbon sequestration projects can play their own role of sequestering carbon while thriving the livelihood of local people. The objective of the study was to investigate the impacts of the International Small Group and Tree Planting Program (TIST) upon the livelihood of the local people. A case study was used to investigate the area where the project is undertaken, Central Meru District, Kenya. A total of 90 households were used as sources for the primary data. The findings of the study revealed that the small-scale forest carbon sequestration program has brought considerable livelihood supports (in terms of owning better number of trees, improved food security, housing, financial incentives, i.e. ‘carbon payments’, improved awareness on environmental protection and agroforestry knowledge, and potentially expected further carbon payments). There were, however, program challenges that need to be addressed by the relevant project stakeholders. The major challenges are blurred greenhouse gas (GhG) contract, asymmetry of interest between the program owners and the local people with regard to selecting tree species to be planted, high opportunity cost of land, and community’s lack of confidence over program’s sustainability. So, it is safe to conclude that the long-term sustainability of the small-scale carbon sequestration program is under question. When small-scale forest carbon sequestration projects are considered as options of storing carbon, their impact over the livelihood of local communities need to be considered especially the opportunity cost of using land to plant trees ( than using it to produce crops) should be determined. Furthermore, the contracts made between the local people and the forest carbon sequestering programs should consider capacity limitations of local people in understanding those contracts which have a long-term impact over their livelihood. Therefore, the Government of Kenya can play a role between local communities and the carbon projects so that both forests and local people thrive. To this end, there is a need for appropriate institutional and administrative framework to enhance program sustainability and increase the contractual capacity of powerless local community groups.

Abstract

With the tremendous  growth in  the pattern of consumerism where the consumer has not to satisfy with the limited availability of products and services available in different traditional shops  which is transformed with modern mall- driven culture the  factors that affect their buying decision is also affected by several factors.

Supported by several other factors brought together with the tremendous change in demography, lifestyle, culture, norms and value system followed by changing standard of living, increase in role of working women, disposable income, expenditure pattern and increase in number of manufacturers and service providers there are varied factors that affect the buying decision of customer towards a particular brand especially with reference to purchase of apparels which  not only adds to physical or external satisfaction but are attached to emotional and psychological needs of consumers. Trust, comfort and stylish look seemed to affect brand preference dimension, in Economic category Price of product is seen to affect the brand preference dimension and lastly under product related category.

Since today’s consumer is techno —savvy where by a click information and buying decision and perception towards a brand also changes it is a challenge for manufacturers and service providers to identify factors that affect  brand preference dimensions their purchasing and the  impact of these dimensions on  satisfaction  level of consumers.

The present study aims to focus on factors affecting brand choice dimensions and impact on satisfaction level on the basis of response collected through random sampling through different organized retail outlets in NCR and analyzed using Friedman test and multiple regression analysis. It was found that among Information related factors Promotion, past experience affect brand preference decision, under psychological factors Quality of product is seen to affect brand preference dimension of consumers.

The present study focuses on the fact that at every step of operation and service delivery it is very important for every manufacturer and service provider to keep into consideration the above factors while planning to retain, satisfy and develop a positive perception towards a brand.

Abstract

The research paper  will discuss the role of exchange rate policies, the role of regulating bodies of different countries weather developed or developing nations in achieving trade balance. In the era of globalised world each nation has trade relationship with various other nations and hence the exchange rate policies are very important in influencing the trade balances. The paper will also discuss about the notion of external balances like current account deficit or surplus which is independent of outcome of the financial market because the policy of nation may be to borrow money to finance investment, or in some cases, consumption.

Abstract

Analysis of financial performance is a best approach for any firm to identify the financial strengths and weaknesses. The overall objective of this research is to assess the financial strengths and weaknesses of beverage factory using different financial ratios. The study is a case study and the present study is mainly based on secondary data. The data have been taken from the board of trustee office as well as from the annual reports of the beverage factory and also from manuals, books, journals, articles and magazines were used. The data was analyzed by different types of financial ratios and a simple t-test of the difference between means was used.  The overall conclusion of this study shows an up and down trends regarding to the financial performance of the factory during the study period.

Abstract

CSR contribution is set to come as a yardstick for the banks in their future ratings. Corporate social Responsibility could potentially increase the clientele base of the financial institutions by helping to brighten up the image while acting as a potential branding instrument. In the future, a bank's performance may not be rated merely on conventional parameters but their credit disbursements in SME and agriculture as well as CSR contribution are also to come into play. These parameters are also likely to included in the next ratings and other similar performance evaluators to ensure more transparency and competitiveness in such activities.

The paper gives a picture of the CSR activities taken up by the banks. It also highlights the decisive contribution that banks make to communities development thanks to their locally focused project policy, based on the relationship with stakeholders.

The paper throws light on the various channels of delivery of CSR prevalent in Indian banks and various drivers of CSR. Furthermore, it highlights the areas of CSR addressed in corporate policies. The report also presents the latest ratings of public, private and MNC banks by the renowned networking platform Karmayog.

Some of the notable suggestion formed in the paper are every company must spend a minimum of 0.2% of its sales on  CSR activities (i.e. Rs 20 lakhs per 100 crore) A Corporate Sustainability section to be included in the Annual Report and preferably a separate Corporate Sustainability Report (as per the Global Reporting Initiative framework) to be published. Common guidelines on Environment, Health and Safety (EHS) applicable to most industries Industry-specific guidelines linked to the processes of that sector. Companies must use their core competence, skills and strengths while undertaking CSR activities. Create Inclusive Employment - for marginalized groups such as the physically-challenged, with a special emphasis on the local community.