Stress among Working Women in the Field of Teaching
The Impact of Social Media Marketing on Consumer Buying Behaviour
Factors Influencing Customers towards Cyber Shopping in Nagercoil Town
A Study on Work-Life Balance of Women Employees in Thiruvananthapuram District
Investment Behaviour of Working Women
Impact of Demonetization on Unorganised Labour
Marketing Strategies of Fish and Fishery Products in Kanyakumari District
Entrepreneurship and Women Empowerment in Kanyakumari District
Investors Perception of Post Office Savings Schemes
Challenges Faced by Customers in Online Shopping during Covid-19
Women play a crucial role in the economic and social development of nations worldwide. Working women face a myriad of challenges balancing their professional responsibilities with family obligations. They juggle roles as wives, mothers, and earners while navigating career ambitions alongside traditional expectations. This dual responsibility entails overlapping commitments. The objectives of this study are to identify factors causing stress among working women in the teaching profession and to assess the overall job satisfaction of women in the teaching field. The study employed a convenience sampling method with a sample size of 100 participants. Data were collected from teachers in both private and government schools located in Kanyakumari district. The findings indicate that stress among working women stems from roles and work overload. Overall, teachers from both sectors express neutral satisfaction with their jobs. The study concludes that organizations should adopt strategies to better support their employees, including managing workloads differently, improving the physical work environment, and fostering a culture of respect that values employees' contributions.
In the era of internet marketing, social media allows and provides new opportunities for consumers and prospects to communicate directly about online purchasing and engage in social interaction on the internet. Consumers use social media and social networking sites to create content and foster friendly relationships with other network users. Social media encourages consumers to be more social with friends and family, and nowadays, individuals use online products and give their honest reviews, comments, and opinions, which significantly influence prospective users' decisions to purchase products. Consumers closely inspect reviews available online to form positive or negative opinions about products in question. Social media plays a major role in influencing consumers by providing necessary information easily accessible. A new concept of bloggers has emerged where individuals dedicate themselves to using products from various brands and sharing their opinions. This study focuses on the impact of social media marketing and identifies the preferred social media platforms among online consumers. Data for this study were collected from 50 respondents using convenience sampling. The study reveals that WhatsApp was the most preferred social media application among consumers, and social media marketing significantly influences consumers' buying behavior due to its major components playing a crucial role in their decisions.
Cyber shopping has evolved significantly in the world of trading. Various factors have spurred growth and differentiation in shopping methods used by customers globally. Customers are increasingly shifting towards cyber shopping, creating obstacles for traditional methods. Recently, overall sales have surged, significantly overshadowing traditional shopping methods. This research aims to identify factors influencing cyber shopping methods in Nagercoil Town. Primary data collection involves convenience sampling with a sample size of 200. Secondary data were obtained from journals, books, websites, and databases. Social media platforms are the most commonly used channels driving cyber shopping. Customer service satisfaction ranks highest among cyber shopping platform users.
In the modern world, 'work-life balance' is seen as one of the key concerns essential to the success of an enterprise. However, varied societies have varied perspectives on work-life balance. The purpose of this paper is to identify the factors that contribute to work-life imbalance. This study focuses on women working in various industries in Thiruvananthapuram district, where female employees face more challenges balancing work and life than their male counterparts. Based on primary research, a sample of forty female employees from various firms were chosen for this study. Questionnaires were used to determine the factors contributing to work-life imbalance. According to the study, the main causes of female employees' difficulties in maintaining work-life balance include long working hours, job rigidity, work overload, childcare responsibilities, bias and discrimination at work, lack of supervisor support, a dominant managerial style, and insufficient family support. The study concludes by proposing organized guidelines for businesses to follow, aimed at enabling female employees to harmoniously and successfully integrate their home and professional lives, while mitigating the aforementioned causes.
Literacy and employment have evolved and developed, contributing to women's empowerment. Savings have been the main motivational tool for many, facilitating them in meeting financial needs and basic necessities. Savings lead to investment, and investment leads to capital formation in the country's economy. Women's investment is necessary to meet uncertain future emergencies within the family. This study focuses on investigating the investment behavior of working women. The main objective is to understand the most preferred investment portfolios and examine the factors influencing investment decisions. For the present study, 120 respondents were selected through convenient sampling methods. Primary and secondary data were collected for this study, and SPSS tools were used to analyze the data.
Fish marketing involves getting fish or fish derivatives from the producer to the consumer. It may be defined as encompassing all functions from the point of catching fish on the vessel to the point of final consumption. Marketing often aims to bridge the revenue gap between regions with fish scarcity and those with abundance. The main objective of this study is to understand the socioeconomic status of fish marketers and explore the marketing strategies for fish and fishery products. For this study, 120 fish marketers were selected from Kanyakumari district using convenient sampling techniques. Primary data were collected through interviews, while secondary data were gathered from various journals, websites, magazines, etc.
Women in Kanyakumari are well-educated with technical and professional qualifications. Many have joined their family businesses as equal partners. They have their own personal choices and the courage to undertake new ventures. Women are engaged in selling eco-friendly bags, dolls, soft toys, handicrafts, sanitary materials, plates and cups made of areca leaves, decorative items, chocolates, ice creams, and more. In urban and semi-urban areas, they are involved in selling designer saris, doing mirror work, making furniture, landscaping, tailoring and embroidery work, fashion designing, operating mobile laundries, screen printing, cyber cafés, driving schools, supplying household articles, managing beauty parlors, operating DTP centers, manufacturing and exporting food products, interior designing, and so on. This study aims to explore the role of women entrepreneurs and their economic status in Kanyakumari District.
The post office savings schemes have been a popular investment option for many investors in India. The purpose of this study is to investigate the variables that affect post office savings plans and the characteristics that encourage investors to invest in them. A sample of 120 investors who had invested in post office savings programmes participated in the poll. Convenience sampling was applied as a research strategy. According to the survey, investors had a positive impression of these schemes because they offered guaranteed returns. Additionally, the study discovered that investors perceived these schemes to offer higher interest rates compared to other available investment options in the market and were satisfied with the rates they received. The study recommends that the post office should enhance its awareness programs to educate investors about the various schemes and their benefits. This would enable investors to make informed investment decisions and further enhance the popularity of post office savings schemes as a viable investment option.
The year 2020 will always remain in the minds of people because of the impact and challenges created by COVID-19. There has been significant growth in online shopping after COVID-19, which has been adopted by many users who did not use online shopping before. Meanwhile, people also struggled a lot with purchasing online during COVID-19. The objective of the study is to examine the challenges faced by customers in online shopping during the pandemic. The primary data were collected through a structured questionnaire distributed to 200 respondents, resulting in the collection of 170 responses that were complete on all parameters for data analysis and interpretation using the Percentage method and Factor analysis. The findings of the study state that 'Fear of Risk' is the major challenge faced by customers in online shopping during the COVID-19 pandemic.
