This paper presents a systems approach to launching a mobile computing initiative in the school of business of a public university. The vision of this initiative is that all students, irrespective of their economic status, have a mobile computing device capable of interfacing with instructional delivery systems within the University computing network and on Internet from anywhere (classrooms, residential halls, library, and others). This will enable students and faculty to exploit the capability of technology to transform the learning process inside and outside the classroom. Because the majority of the students that the university draws belong to families with modest means, the cost burden that this initiative would add was a key issue. The paper identifies the constraints of the initiative, explains how each was addressed, and presents the logic of the approach. We conclude with a set of hypotheses to measure the effectiveness of our decisions.