References
[1]. Craig, Samuel C. and Douglas, Susan P. (2006).
“Beyond national culture: implications of cultural
dynamics for consumer research,” International
Marketing Review, Vol.23(3), pp.322-342.
[2]. Aaker David, (2000). Building Strong Brands, The Free
Press, New York.
[3]. Kumar, K., Ambarish, Jordan, B.B. and Barker Tansu,
A., (1987). “Made in India, what it means to Indian
consumers?”, Ind. J. Marketing. Vol.17(9), pp.26-34.
[4]. Yurschin, J, and Johnson Kim, K.P., (2004). “Compulsive
Buying behavior and its Relationship to Perceived Social
Status associated with Buying, Materialism, Self Esteem and
Apparel Product Involvement,” Family and Consumer
Sciences Research Journal, Vol.32, No.3, pp.291-314.
[5]. Drury, J., (2000). “Self-image—is it in the bag? A
Qualitative Comparison between “ordinar y ” and
“excessive” consumers ”, Journal of Economic
Psychology, Vol.21, pp.109-142.
[6]. Dittmar, H., Beattie, J., and Friese, S. (1996). “Objects,
Decision Considerations and Self image in Men's and
Women's Impulse Purchases”, Acta psychologica, Vol.93,
pp.187-206.
[7]. Alleres, D. (1997). Luxe-Strategies marketing,
Economica, Paris (2 eds.).
[8]. Campbell, C., (1997). Shopping, Pleasure and the
Sex War, The Shopping Experience, Pasi Falk and Colin
Campbell (Eds). London: Sage.
[9]. Vigneron, F. and Johnson, W.L. (1999). “A Review and a
Conceptual Framework of Prestige-Seeking Consumer”,
Academy of Marketing Science, No.1, pp.1-15.
[10]. Tomkins, R., (1999). “Step forward GenerationY:
Advertisers are adopting alternative tactics to try to
appeal to today's teenager”, The Financial Times, 28
December, pp.11.
[11]. Strauss, W. and Howe, N., (1999). The Fourth Turning,
Broadway Books, New York, NY.
[12]. Grover and Srinivasan, (1992), Krishna et al, (1991).
“A study on consumer preference on branded jewellery in
Hyderabad,” International Journal of Sales & Marketing
Management (IJSMM) ISSN(P): 2319-4898; ISSN(E): 2319-
4901, Vol.2(5), Nov 2013, pp.23-34.
[13]. Jorge lengler, Corlos Mello Moyano, and Carlos
Callegaro, (2011). “Analyzing the relationship among
personal values, self-concept and female consumption
behavior: perspectives from the Brazilian Retail
experience,” Track: Consumer Behavior, pp.1-20.
[14]. Oumil, A.B. and Erdem.O. (1997). “Self-concept by
gender: a focus on male-female consumers.” Journal of
Marketing Theory and Practice, Vol.5(1), pp.7-15.
[15]. Mehta and Belk, (1999). “Artifacts, Identity, and
Transition: Favorite Possessions of Indians and Indian
Immigrants to the United States,” Journal of Consumer
Research, Vol.17, pp.398-411.
[16]. Michael R. Solomon, (1983). “The role of products as
a social stimuli: a symbolic intercalations perspective,”
Journal of Consumer Research, Vol.10(3), pp.319-329.