Sensitivities in Malaysian Business Customs, Culture and Etiquettes: A Marketer Perspectives

Puneet Sandha*, Ram Singh**
*Associate consultant,Interetlquettes Business Salutians, NewDelhi.
**Program Director, llFT Kolkata.
Periodicity:June - August'2007
DOI : https://doi.org/10.26634/jmgt.2.1.365

Abstract

The purpose of the following rules of export etiquette is to facilitate your business dealings with your far-away clients. Their use should improve communication, impart a reassuring professionalism to the contacts you make and the image you project, and in general, provide good service to your current or prospective clients. They are valid, for the most part, independently of the type of business you conduct. These rules are in no way a substitute for a well thought-out export strategy. We encourage you to let your clients and prospects know that you follow these rules during one of your initial contacts. This will let them know what they can expect from you, and in an indirect way, informs them of what you expect from them.

Etiquette, manners, and cross cultural, or intercultural communication have become critical elements required for all International and Global Business executives, managers, and employees. As international, multinational, transnational, multi domestic, and global business continues to expand and bring people closer, the most important element of successful business outcomes may be the appreciation and respect for regional, country, and cultural differences - known as cultural diversity.  The paper discusses the cultural and social aspects of Malaysians people and provides important suggestions which can be of immense help in engaging in Business with Malaysia  in this globalized World.

Keywords

Etiquettes, Culture

How to Cite this Article?

Puneet Sandha and Ram Singh (2007). Sensitivities in Malaysian Business Customs, Culture and Etiquettes: A Marketer Perspectives. i-manager’s Journal on Management, 2(1), 36-39. https://doi.org/10.26634/jmgt.2.1.365

References

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[4].ThodOre Fischer, Pinnacle: Infernatlonal Issue ' March with those who are familiarwith, April 1991 P"4
[5].Mary Murray BosrOck., "Put Your Best Foot Forward' Dresden 1991, p.23
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