Selling Value Creation through Customer Relationship Management

Christian N. Madu*
Research Professor ,Department of Management & Management Science ,Lubin School of Business,Pace University ,Newyork.
Periodicity:March - May'2007
DOI : https://doi.org/10.26634/jmgt.1.4.358

Abstract

The aim of this paper is to introduce managers to the concept of customer relationship management (CRM) and how it would help to create value to customers. The paper looks at CRM as a business strategy that is aimed at achieving customer satisfaction through creation of value in products and services delivered to the customer. By achieving customer satisfaction, the organization may benefit from customer loyalty and this would help it to retain existing customers and also to attract new customers. In today’s highly competitive environment, it is imperative that business organizations focus on strategies to maintain and expand their market shares. This way, they could develop lifetime customers that would further help the organization to continue to achieve its mission. Today’s managers need to know how CRM is crucial in the effective running and survival of an organization.

Keywords

Customer Relationship, Value Creation

How to Cite this Article?

Christian N. Madu (2007). Selling Value Creation through Customer Relationship Management. i-manager’s Journal on Management, 1(4), 1-11. https://doi.org/10.26634/jmgt.1.4.358

References

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