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The Growing Relevance of Brand Extensions as a Marketing Strategy

Smitha Sambrani*

Associate Professor ,School of Business Management,Vivek Vardhini College ,Osmania University,Hyderabad.,A.P.

Periodicity:June - August'2007
DOI : https://doi.org/10.26634/jmgt.2.1.356

Abstract

This paper discuses about the growing relevance of brand extensions as a marketing strategy.

Keywords

How to Cite this Article?

Smitha Sambrani (2007). The Growing Relevance of Brand Extensions as a Marketing Strategy. i-manager’s Journal on Management, 2(1), 6-9. https://doi.org/10.26634/jmgt.2.1.356

References

[I]. J.Venkatesh V.8alachandran Recent Issues in changing of Global Brands to domestic Brands. Indian Journal of Marketing Feb 2006

[2]. M.S.8alaji Brand Extension-The ICFAI Journal of Marketing Management Nov 2006

[3]. Avinash Mulky, Rajendra Nargunkar The ICFAI Journal of Marketing Management Aug 2005

[4]. Aaker, D A (2004) "Leveraging the Corporate Brand" California Management Review.

[5]. Aakler, D A & Joachimsthaler, A (2000), Brand Leadership, NewYork: Free Press.

[6]. Keller, K L (2003), Strategic Brand Management, New Delhi : Prentice Hall of India Pvt. Ltd.

[7]. Y. L .R.Moorthi, Brand Management , Vikas Publishing House, New Delhi

[8]. Globalbrands.org

[9].Bambooweb.com4, www,brandxpress.net

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