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Marketing Communication-Requirement for need Bound Integration

P.T. Raveendran*, Vadassery Gopakumar**, N.K. Shamla***

*Professor and Head, Dept. of Management Studies, Kannur University

**Dean, KMCT School of Business, Kozhikode.

***Faculty; KMCT School of Business, Kozhikode.

Periodicity:June - August'2007
DOI : https://doi.org/10.26634/jmgt.2.1.354

Abstract

This paper talks about the marketing communication.

Keywords

How to Cite this Article?

P.T. Raveendran, Vadassery Gopakumar and N.K. Shamla (2007). Marketing Communication - Requirement for Need Bound Integration. i-manager’s Journal on Management, 2(1), 1-5. https://doi.org/10.26634/jmgt.2.1.354

References

[1]. Donold E. Schultz, Dennis Martin, and Williom R Brown, Strategio Advertising Campaigns (Chicago: Crain Books, I 984), pp. 19297.

[2]. Don E. Shultz, Stanley I. Tannenbaum, ond Roberf F. Louterborn,integrated Market!ng Communications. Putting It Together and Making It Work (Lincolnwood, IL: NTC Business Books, 1992)

[3]. Ernon Romon Integrated D\reot Marketing: The Cutting-Edge Strategy for Synchron!zlng Advert!s!ng, Direof Mall, Telemarket!ng, and F!eld Sales (Lincolnwood, IL: NTC Business Books, 1995).

[4]. Kotler, P . Marketing management: analysis, planning implementation and control. 8th ed., London, Prentice Hall. (1994).

[5]. Williom L. Wilkie and Paul W Farris, "Comparison Advertising: Problem and Potential," Journal of Marketing, October 1975, pp. 715.

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