Today, as we witness, e-marketing has changed the way goods and services are being marketed all around the world as well as in India. The Internet has become a valuable tool to optimize the success of marketing of goods and services, as a practice deviating from the traditional marketing practices. E-Marketing practices have become the heart of a firm's marketing strategies. E-Marketing strategies can range from simply putting up a blog to build an online community and marketing through social media channels, with email or through viral marketing campaigns etc. However, it mainly focuses on how best the strategies relating to product, price, place and promotion can best be made suitable to attract and retain prospects / loyal internet savvy customers. It altogether becomes vital to explore how the Internet as a marketing platform can be exploited to market goods and services, that could result, it result in reinventing the marketing wheel to evolve strategies that best serve the needs of e-marketing world. Hence, this article explores the domain and dynamics of strategies in the emerging e-marketing world.