Establishing Skills Supremacy: Way Forward to Sustain the Competitive Advantage

Vijay G. Padaguri*, M.M. Bagali**
* Assistant Professor, Human Resources Management, Manipal Global Education Services and Research Scholar, Jain University, India.
** Professor, Strategic HRM and Head, Research in Management, CMS Business Annexe, Jain University, Bangalore, India.
Periodicity:March - May'2014
DOI : https://doi.org/10.26634/jmgt.8.4.2749

Abstract

The research paper suggests an integrated skills based approach for learning organizations based on the findings of the study. The paper details the integration of the skills approach into the overall business plan and the strategy of organizations. A feasible model has been suggested in the paper with regard to adapting skills based approach towards achieving a sustainable competitive advantage. Principal Component analysis has been used to analyze the data collected from a sample representing ten prominent business sectors. Business entities strive to achieve and sustain supremacy of considerable credibility, in order to have continued growth and profits. While some companies have banked on 'core competencies' like cost leadership, technological advancements and design excellence, the sustainability issue still prevails and calls for something more radical. Having a competitive advantage is no longer an allinclusive acceptable long-run strategy, especially for corporate giants aiming at sustainable leadership. A quick re-look at companies like Blackberry and Nokia who could not sustain the pace of growth over the years prove that long-run market leadership demands more than just having one success factor, i.e.; design supremacy or robust technology. Companies should build a sizeable skills inventory that can be re-skilled in optimal time frames and can be used to achieve defined growth objectives. We could be looking at skill dominance translating to market dominance and if companies are able to scale up this concept, they could probably aim at long-run market leadership, a coveted corporate objective.

Keywords

Skills Supremacy, Sustainable Growth, Market Leadership.

How to Cite this Article?

Vijay G. Padaguri and M.M. Bagali (2014). Establishing Skills Supremacy: Way Forward to Sustain the Competitive Advantage. i-manager’s Journal on Management, 8(4), 22-29. https://doi.org/10.26634/jmgt.8.4.2749

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