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Gender Difference In Purchase Behaviour Towards Branded Apparels: An Empirical Investigation

Syed Irfan Shafi*, C. Madhavaiah**

* Research Scholar, Department of Management Pondicherry University, Karaikal Campus, Nehru Nagar Karaikal.

** Assistant Professor, Department of Management Pondicherry University, Karaikal Campus, Nehru Nagar Karaikal.

Periodicity:December - February'2014
DOI : https://doi.org/10.26634/jmgt.8.3.2657

Abstract

The Indian growing retail market is the second biggest market after China. Ready-to-wear apparel is a part of the textile industry and it accounts for about half of India's fabric trade. India's customer market for ready-to-wear apparel has become varied by flow of more fashionable brands. India is becoming the favoured target for outsourcing ready-towear apparels for the international market. Many international brands are also sourced from the Indian ready-to-wear apparel market. This present study aims to examine the gender differences in consumers' apparel buying decision. Data were gathered from regular buyers of branded apparel using a structured questionnaire from a Metro city Bangalore with a sample size of 150 consumers. Convenience sampling was used for data collection. The data collected from respondents were analysed using SPSS 20.0. The results indicated that there is no significant difference between brand awareness, shopping frequency and shopping expenditure among male and female perceptive.

Keywords

Shopping Behaviour, Apparel, Brand, Fashion, Gender, India.

How to Cite this Article?

Shafi, S. I., & Madhavaiah, C. (2013). Gender Difference In Purchase Behaviour Towards Branded Apparels: An Empirical Investigation. i-manager's Journal on Management, 8(3), 17-22. https://doi.org/10.26634/jmgt.8.3.2657

References

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[3]. Ko, A., Kang, H. W., & Han, H. W. (1987). “The relationships between age, socio-economic status and clothing behaviour of Korean men”, Journal of Korean Home Economics Association, Vol., 25, No., 1, pp.1-10.

[4]. Lee, S. H., & Lim, S. J. (1985). “A study on the relationship between clothing behaviours and general values, socio-economic backgrounds, for a group of male adults in Seoul”, Journal of Korean Society of Clothing and Textiles, Vol.8, No.3, pp. 43-56.h, Vol. 2, No. 3, pp. 2138-2144.

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