Setting up of an enterprise is itself a great task for women entrepreneurs but running the same successfully is a greater task. Running the enterprise successfully is the ultimate test for the entrepreneurial capability as it determines the profitability and survival of the unit. It is not easy to evaluate the performance of such diverse micro, small and medium units engaged in manufacturing, trading and service, since each of the above sectors encompasses a wide variety of enterprises. No single economic indicator can successfully portray success index for such a mix of enterprise. Analysis is therefore made on the practices followed in the major fields of entrepreneurial activity, in marketing. By evaluating the various aspects of the marketing practices of an enterprise, conclusions are drawn on the marketing performance of these enterprises and certain recommendations are made.