References
[1]. Albers-Miller, N. D. & Gelb, B. D. (1996). 'Business
advertising appeals as a mirror of cultural dimensions: A
study of eleven countries', Journal of Advertising, pp. 57-
70.
[2]. Al-Olayan, F. S. & Karande, K. (2000). 'A content
analysis of magazine advertisements from the United
States and the Arab world', Journal of Advertising, pp. 69-
82.
[3]. Al-Sadi, R., Belwal, R. & Al-Badi, R., 'Woman
Entrepreneurship in the Al-Batinah Region of Oman: An
identification of the Barriers', Journal of International
Women's Studies, Vol. 12, No. 3, p. 58.
[4]. Anderson, R.D., Jerman, R.E. & Constantin, J.A.
(1978).'Buyer and seller perceptions of transportation
purchasing variables ' , Industrial Marketing
Management, vol. 7 (1), pp. 60-64.
[5]. Andrews, J. C., Durvasula, S. & Netemeyer, R. G.
(1994). 'Testing the cross-national applicability of US and
Russian advertising belief and attitude measures', Journal
of Advertising, pp. 71-82.
[6]. Argyris, C. (1996). 'Actionable knowledge: Design
causality in the service of consequential theory', The
Journal of Applied Behavioral Science, Vol. 32, No. 4, pp.
390-406.
[7]. Arnould, E. & Thompson, C. (2011). 'Consumer Culture
Theory (And We Really Mean Theoretics', Research in
Consumer Behavior, Vol. 11, pp. 3-22.
[8]. Arnould, E. J. & Thompson, C. J. (2005). 'Consumer
Culture Theory(CCT): Twenty Years of Research', Journal of Consumer Research, Vol. 31, No. 4, pp. 868-882.
[9]. Askegaard, S., Arnould, E. J. & Kjeldgaard, D. (2005).
'Postassimilationist ethnic consumer research:
qualifications and extensions', Journal of Consumer
Research, Vol. 32, No. 1, pp. 160-170.
[10]. Baalbaki, I. B. & Malhotra, N. K. (1993). 'Marketing
management bases for international market
segmentation : an alternate look at the
standardization/customization debate', International
Marketing Review, Vol. 10, No. 1.
[11]. Baalbaki, I. B. & Malhotra, N. K. (1995).
'Standardization versus customization in international
marketing: an investigation using bridging conjoint
analysis', Journal of the Academy of Marketing Science,
Vol. 23, No. 3, pp. 182-194.
[12]. Barkho, L. (2007a). 'Advertising Resources in Oil Rich
Arab Gulf States-Implications for International Marketers',
International Journal of Business Studies: A Publication of
the Faculty of Business Administration, Edith Cowan
University, Vol. 15, No. 2, p. 1.
[13]. Barkho, L. (2007b). 'Unpacking the discursive and
social links in BBC, CNN and Al-Jazeera's Middle East
reporting', Journal of Arab 38; Muslim Media Research,
Vol. 1, No. 1, pp. 11-29.
[14]. Bartlett, C. A. & Ghosbal, S. (1997). 'Managing
across borders: New strategic requirements',
Transnational corporations, Vol. 28, p. 309.
[15]. Bartlett, C. A. & Goshall, S. (1997). 'Managing across
borders: New organizational responses', Transnational
corporations, Vol. 28, p. 326.
[16]. Belk, R. W. (1988). 'Possessions and the extended
self', The Journal of Consumer Research, Vol. 15, No. 2,
pp. 139-168.
[17]. Belk, R. W. & Pollay, R. W. (1985). 'Images of ourselves:
The good life in twentieth century advertising', Journal of
Consumer Research, pp. 887-897.
[18]. Belk, R. W., Sobh, R. & Gresse, J. (2008). 'The scented
winds of change: Conflicting notions of modesty and
vanity among young Qatari and Emirati women',
Advances in Consumer Research, Vol. 8.
[19]. Belk, R. W., Wallendorf, M. & Sherry Jr, J. F. (1989). 'The
sacred and the profane in consumer behavior: Theodicy
on the odyssey', Journal of consumer research, pp. 1-38.
[20]. Birnik, A. & Bowman, C. (2007a). 'Marketing mix
standardization in multinational corporations: A review of
the evidence', International Journal of Management
Reviews, Vol. 9, No. 4, pp. 303-324.
[21]. Birnik, A. & Bowman, C. (2007b). 'Marketing mix
standardization in multinational corporations: a review of
the evidence', International Journal of Management
Reviews, Vol. 9, No. 4, pp. 303-324.
[22]. Blanchflower, D. G. & Oswald, A. J. (1999). 'Wellbeing,
insecurity and the decline of American job
satisfaction', NBER Working Paper.
[23]. Boddewyn, J. J., Soehl, R. & Picard, J. (1986).
'Standardization in international marketing: is Ted Levitt in
fact right?', Business Horizons, Vol. 29, No. 6, pp. 69-75.
[24]. Burroughs, J. E. & Rindfleisch, A. (2002). 'Materialism
and well-being: A conflicting values perspective', Journal
of Consumer Research, Vol. 29, No. 3, pp. 348-370.
[25]. Chandrasekar, K.S., & Stanley, G. (2013).
'Demographic analysis of consumer behavior on sales
promotion: A study on Consumer durable retailing during
festivals', i-manager’s Journal on Management, Mar-May
Vol 7, issue 4, pp. 35-43.
[26]. Cheng, H. & Schweitzer, J. C. (1996). 'Cultural values
reflected in Chinese and US television commercials',
Journal of Advertising Research.
[27]. Cherrier, H., Rahman, K., Mady, T. & Lee, D., 'The
Globalizing Arab World: Impacts on Consumers' Level of
Materialism and Vanity' .
[28]. Coulter, R.A., Feick, L. F. & Price, L. L. (2002).
'Changing faces: cosmetics opinion leadership among
women in the new Hungary', European Journal of
Marketing, Vol. 36, No. 11/12, pp. 1287-1308.
[29]. De Mooij, M. (2010). Consumer behavior and
culture: Consequences for global marketing and
advertising, Sage Publications, Incorporated.
[30]. DiMaggio, P. (1987). 'Classification in art', American
sociological review, pp. 440-455.
[31]. Douglas, S. P. & Wind, Y. (1987). 'The myth of
globalization', Columbia Journal of World Business, Vol.
22, No. 4, pp. 19-29.
[32]. Durgee, J., Colarelli, G. & Veryzer, R. W. (1996).
'Observations: translating values into product wants',
Journal of Advertising Research, Vol. 36, pp. 90-99.
[33]. Durgee, J. F. & O'Connor, G. C. (1996). 'Perceiving
what package designs express: A multisensor y
exploratory study using creative writing measurement
techniques', ASTM special technical publication, Vol.
1316, pp. 48-61.
[34]. Eckhardt, G.M. (2005). 'Local branding in a foreign
product category in an emerging market', Journal of
International Marketing, Vol. 13, No. 4, pp. 57-79.
[35]. Firat, A.F., & Venkatesh, A. (1995). 'Liberatory
Postmodernism and there enchantment of
consumption', The Journal of consumer research, Vol. 22,
No. 3, pp. 239-267.
[36]. Fournier, S., & Lee, L. (2009). 'Getting brand
communities right', Harvard Business Review, Vol. 87, No.
4, pp. 105-111.
[37]. Frith, K., Shaw, P., & Cheng, H. (2005). 'The
Construction of Beauty: A Cross-Cultural Analysis of
Women's Magazine Advertising ' , Journal of
Communication, Vol. 55, No. 1, pp. 56-70.
[38]. Ghoshal, S. & Nohria, N. (1993). 'Horses for courses:
organizational forms for multinational corporations', Sloan
Management Review, Vol. 34, p. 23-23.
[39]. Grafton-Small, R. (1993). 'Marketing, or the
Anthropology of Consumption', European Journal of
Marketing, Vol. 21, No. 9, pp. 66-71.
[40]. Hill, R. P. (1991). 'Homeless women, special
possessions, and the meaning of" home": An
ethnographic case study', The Journal of Consumer
Research, Vol. 18, No. 3, pp. 298-310.
[41]. Hirschman, E. C. (1992). 'The consciousness of
addiction: Toward a general theory of compulsive
consumption', The Journal of Consumer Research, Vol.
19, No. 2, pp. 155-179.
[42]. Holbrook, M. B. & Batra, R. (1987). 'Assessing the role of emotions as mediators of consumer responses to
advertising', Journal of consumer research, pp. 404-420.
[43]. Holt, D. B. (2002). 'Why do brands cause trouble? A
dialectical theory of consumer culture and branding',
Journal of Consumer Research, pp. 70-90.
[44]. Jain, S. C. (1989). 'Standardization of international
marketing strategy: some research hypotheses', The
Journal of Marketing, Vol. 53, No. 1, pp. 70-79.
[45]. Jarillo, J. C. & Mart_anez, J. I. (1990). 'Different roles
for subsidiaries: the case of multinational corporations in
Spain', Strategic Management Journal, Vol. 11, No. 7, pp.
501-512.
[46]. Kalliny, M. & Gentry, L. (2007a). 'Cultural values
reflected in Arab and American television advertising',
Journal of Current Issues Research in Advertising, Vol. 29,
No. 1, pp. 15-32.
[47]. Kalliny, M. & Gentry, L. (2007b). 'Cultural values
reflected in Arab and American television advertising',
Journal of Current Issues Research in Advertising, Vol. 29,
No. 1, pp. 15-32.
[48]. Khaire, M. & Wadhwani, R. D. (2010). 'Changing
landscapes: The construction of meaning and value in a
new market category—Modern Indian Art', Academy of
Management Journal, Vol. 53, No. 6, pp. 1281-1304.
[49]. Kjeldgaard, D. & Askegaard, S. (2006). 'The
glocalization of youth culture: The global youth segment
as structures of common difference', Journal of
Consumer Research, Vol. 33, No. 2, pp. 231-247.
[50]. Klein, A. (1935). 'Organizational Culture as a Source
of Competitive Advantage', in Refereed Program of the ELeader
Conference at Bangkok, Thailand, http://www. gcasa.
com, ISSN.
[51]. Kozinets, R. V. (2001). 'Utopian enterprise: Articulating
the meanings of Star Trek's culture of consumption',
Journal of consumer research, Vol. 28, No. 1, pp. 67-88.
[52]. Levitt, T. (1993). 'The globalization of markets',
Readings in international business: a decision approach,
p. 249.
[53]. Levy, S. J. (1981). 'Intepreting consumer mythology:
a structural approach to consumer behavior', The Journal of Marketing, Vol. 45, No. 3, pp. 49-61.
[54]. Lounsbury, M. & Rao, H. (2004). 'Sources of durability
and change in market classifications: A study of the
reconstitution of product categories in the American
mutual fund industry, 1944--1985', Social Forces, Vol. 82,
No. 3, pp. 969-999.
[55]. MacKenzie, S. B. & Lutz, R. J. (1989). 'An empirical
examination of the structural antecedents of attitude
toward the ad in an advertising pretesting context', The
Journal of Marketing, pp. 48-65.
[56]. Maffesoli, M. (1996). 'The time of the tribes' .
[57]. Mead, M. (1928). Coming of age in Samoa: A
psychological study of primitive youth, New York: Morrow
Quill.
[58]. Meyer, E. & Bernier, I., 'Standardizing or Adapting the
Marketing Mix across Culture',.
[59]. Mick, D. G. (1996). 'Are studies of dark side variables
confounded by socially desirable responding? The case
of materialism', Journal of Consumer Research, pp. 106-
119.
[60]. Mick, D. G. & Fournier, S. (1998). 'Paradoxes of
technology: Consumer cognizance, emotions, and
coping strategies', Journal of Consumer Research, pp.
123-143.
[61]. Muniz Jr, A. M. & O'Guinn, T. C. (2001). 'Brand
community', Journal of consumer research, pp. 412-432.
[62]. Ohmae, K. (1989). 'The global logic of strategic
alliances', Harvard Business Review, Vol. 67, No. March-
April, pp. 143-154.
[63]. Okazaki, S., Mueller, B. & Taylor, C. R. (2010). 'Global
consumer culture positioning: Testing perceptions of softsell
and hard-sell advertising appeals between US and
Japanese consumers', Journal of International
Marketing, Vol. 18, No. 2, pp. 20-34.
[64]. Ozalp, Y. (2008). 'Politics and Consumption',
Advances in Consumer Research, Vol. 35.
[65]. Ozsomer, A. & Simonin, B. L. (2004). 'Marketing
program standardization: A cross-country exploration',
International Journal of Research in Marketing, Vol. 21,
No. 4, pp. 397-419.
[66]. Peter, J. P. & Olson, J. C. (1983). 'Is science
marketing?', The Journal of Marketing, pp. 111-125.
[67]. Pollay, R. W. (1993). 'Here's the beef: Factors,
determinants and segments in consumer criticism of
advertising', Journal of Marketing, Vol. 57, No. 3, pp. 99-
114.
[68]. Reid, L. N. & Soley, L. C. (1982). 'Generalized and
personalized attitudes toward advertising's social and
economic effects', Journal of Advertising.
[69]. Richins, M. L. (1991). 'Social comparison and the
idealized images of advertising', Journal of consumer
research, pp. 71-83.
[70]. Rosa, J. A., Porac, J. F., Runser-Spanjol, J. & Saxon,
M. S. (1999). 'Sociocognitive dynamics in a product
market', The Journal of Marketing, pp. 64-77.
[71]. Rugman, A. M. & Verbeke, A. (2003). 'Extending the
theory of the multinational enterprise: internalization and
strategic management perspectives', Journal of
International Business Studies, Vol. 34, No. 2, pp. 125-137.
[72]. Shanklin, W. L. & Griffith, D. A. (1996). 'Crafting
strategies for global marketing in the new millennium',
Business Horizons, Vol. 39, No. 5, pp. 11-16.
[73]. Sheth, J. (2011a). Models of Buyer Behavior, Chapter
2: A Theory of Family Buying Decisions, Marketing Classics
Press.
[74]. Sheth, J. N. (2011b). 'Impact of Emerging Markets on
Marketing: Rethinking Existing Perspectives and Practices',
Journal of Marketing, Vol. 75, No. 4, pp. 166-182.
[75]. Simadi, F. A. (2006). 'The United Arab Emirates youths
(UAEU) between modernity and traditionalism',
International Journal of Sociology and Social Policy, Vol.
26, No. 3/4, pp. 172-184.
[76]. Singhapakdi, A., Marta, J. K., Rao, C. P. & Cicic, M.
(2001). 'Is Cross-Cultural Similarity an Indicator of Similar
Marketing Ethics?', Journal of Business Ethics, Vol. 32, No. 1,
pp. 55-68.
[77]. Sorenson, R. Z. & Wiechmann, U. E. (1975). 'How
multinationals view marketing standardization', Harvard
Business Review, Vol. 53, No. 3, pp. 38-54.
[78]. Souiden, N. (2002). 'Segmenting the Arab markets on
the basis of marketing stimuli', International Marketing
Review, Vol. 19, No. 6, pp. 611-636.
[79]. Stern, B. B. (1995). 'Consumer myths: Frye's taxonomy
and the structural analysis of consumption text', Journal of
Consumer Research, pp. 165-185.
[80]. Treise, D., Weigold, M. F., Conna, J. & Garrison, H.
(1994). 'Ethics in advertising: Ideological correlates of
consumer perceptions', Journal of Advertising, pp. 59-69.
[81]. Wallendorf, M. & Arnould, E. J. (1991). '" We Gather
Together": Consumption Rituals of Thanksgiving Day',
Journal of consumer research, pp. 13-31.
[82]. Wills Jr, J. R. & Ryans Jr, J. K. (1982). 'Attitudes toward
advertising: A multinational study', Journal of International
Business Studies, pp. 121-129.
[83]. Witkowski, T. H. & Kellner, J. (1998). 'Convergent,
contrasting, and country-specific attitudes toward
television advertising in Germany and the United States',
Journal of Business Research, Vol. 42, No. 2, pp. 167-174.
[84]. Zaltman, G. (2000). 'Consumer researchers: take a
hike!', Journal of Consumer Research, Vol. 26, No. 4, pp.
423-428.
[85]. Zhao, W. (2005). 'Understanding classifications:
Empirical evidence from the American and French wine
industries', Poetics, Vol. 33, No. 3, pp. 179-200.