Energy conservation is imperative, because the conventional resources are diminishing day by day and the shortage of electric energy will have cascading effect on industrial production and economic development. In this prospective proper utilization of alternative energy sources for the basic needs of living are necessary. In the present research, Pumping of water with playful energy can be enabled even in absence of electrical energy. The paradigm of a “Form Study Prototype” Merry-Go-Round (MGR) pump is conceptually designed. The required artifacts are selected by using cross-consistency matrix. The most of the artifacts are fabricated and the other are obtained directly from the market that are readily available. Then all the distinct components are assembled as per the conceptual design. Performance is evaluated by rotating MGR wheel; so as to enable it to pump the water from sump to over head tank. Thus it can be installed in parks, schools and public places. Thus the playful energy of the children is gently utilized to pump water.