The Organizational and Financial Performance of the E-Banking Adoption: Case of the Tunisian Banks

Kaouther Amri*, Abdel Ghaffar Ben Hamida**
* Auditor, PriceWaferHouseCoopers, Belgium.
** Professor, University of Laws and Economics & Politics Sciences, Tunisia.
Periodicity:December - February'2009
DOI : https://doi.org/10.26634/jmgt.3.3.240

Abstract

The e-banking post-adoption in the financial institutions is a very important phase that follows the one of the adoption. This recent phase for emerging countries like Tunisia permits us to clear the adoption effects on performance. A conceptual framework and an empirical study performed on 7 Tunisian banks indicate a significant relationship between the post-adoption and five measurements of the organizational performance measurements: the service quality improvement, the costs reduction, the new market acquirement, the new products offer, and performing of the relation with the customers.

Keywords

Post-Adoption, E-Banking, Organisational Performance, Bank, Tunisia, Emerging Countries, Financial Profitability.

How to Cite this Article?

Kaouther Amri and Abdel Ghaffar Ben Hamida (2009). The Organizational and Financial Performance of the E-banking Adoption: Case of the Tunisian Banks. i-manager’s Journal on Management, 3(3), 35-43. https://doi.org/10.26634/jmgt.3.3.240

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