The Organizational and Financial Performance of the E-Banking Adoption: Case of the Tunisian Banks

Kaouther Amri*, Abdel Ghaffar Ben Hamida**
* Auditor, PriceWaferHouseCoopers, Belgium.
** Professor, University of Laws and Economics & Politics Sciences, Tunisia.
Periodicity:December - February'2009
DOI : https://doi.org/10.26634/jmgt.3.3.240

Abstract

The e-banking post-adoption in the financial institutions is a very important phase that follows the one of the adoption. This recent phase for emerging countries like Tunisia permits us to clear the adoption effects on performance. A conceptual framework and an empirical study performed on 7 Tunisian banks indicate a significant relationship between the post-adoption and five measurements of the organizational performance measurements: the service quality improvement, the costs reduction, the new market acquirement, the new products offer, and performing of the relation with the customers.

Keywords

Post-Adoption, E-Banking, Organisational Performance, Bank, Tunisia, Emerging Countries, Financial Profitability.

How to Cite this Article?

Kaouther Amri and Abdel Ghaffar Ben Hamida (2009). The Organizational and Financial Performance of the E-banking Adoption: Case of the Tunisian Banks. i-manager’s Journal on Management, 3(3), 35-43. https://doi.org/10.26634/jmgt.3.3.240

References

[1 ]. Ayadi, A., (2003) “The Distance-Bank in Tunisia: How To make up for the delay ?”, The managerJournaI, July 2003, No.1 08, pp.34—36.
[2]. Ayadi, A., (2004) “The online banking in the emergent countries: The case study of Tunisia", 3rd Conference of Research of the ESC Picardie, September, 30th 2004.
[3]. Cronin, M.J. (1997) “Banking and Finance on Internet’’, NewYork: Van Nostrand Reinhold.
[4]. D'Astous, A. (1995) “The research project in marketing”.
[5]. Fraser, J.; Fraser, N.; and McDonald, F. (2000) “The strategic challenge of electronic commerce” Supply Chain ManagementJournal, Vol. 5, issue 1 , pp. 7-1 4.
[6]. Fridman 3., (2000) “Companies transform way they do e-business", BizReport, Mai, 16th 2000.
[7]. Keffale, I. (2004) “Prospects for the adoption of Internet Banking for the Tunisian post office", Master Thesis, SIGMA.
[8]. Lamouline, Olivier. (1998) “The technological innovation in the finance and insurance companies". SESSI, September no95. wvvw.industrie.gouv.fr
[9]. Munos, A. (1998) “Service and Co-operation: A Marketing approach of the co-operation in the services”, French review of Marketing.
[10]. Riddle, Dorothy I. (2001)“Profitability analysis for the adoption of the electronic businesses in small companies”. -
[11]. Yakhlef, A. (2001) “Does the Internet Compete with or Complement Bricks—and-Mortar Bank Branches?”, International Journal of Retail & Distribution Management June 2001. Vol- 29: No- 6 and 7, pp.274-283.
If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Online 15 15

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.