This paper analyzed the user preference in the mobile telecommunication industry of Ghana. A study across the ten regions of Ghana, sought to find out the singular of multiple factors that influence users to subscribe to a particular network. The study also sought to reveal whether age, educational status and income level had any association or correlation with the choice of network. The paper revealed that there was no association between age, educational status and the selection of preferred network but rather a stronger correlation or association existed between the income level and the choice of network.