Content marketing has emerged as a powerful approach for influencing consumer attitudes and purchase behavior in the digital marketplace. This study examines how different types of content marketing affect customer decision-making. It identifies the most effective content formats, such as blogs, videos, and social media posts, in shaping consumer perceptions. It also evaluates the role of content marketing across various stages of the decision-making process, ranging from awareness to post-purchase evaluation. Data will be collected using a structured questionnaire and analyzed using descriptive statistics, ranking techniques, and t-tests. The findings aim to identify the most impactful content types and explain how content marketing strategies guide consumers toward informed purchase decisions. This study offers valuable insights for marketers in designing effective and customer-centered content strategies.