Content marketing has become a powerful approach for influencing consumer attitudes and purchase behaviour in the digital marketplace. This study explores how various types of content marketing affect customer decision-making. The first objective identifies the most effective content forms such as blogs, videos, and social media posts in shaping consumer perceptions. The second objective assesses the overall role of content marketing at different stages of decision-making, from awareness to post-purchase evaluation. Data will be gathered using a structured questionnaire and analysed through descriptive statistics, Ranking, and t test. The findings aim to highlight which content types are most impactful and how content marketing strategies drive customers toward making informed purchase decisions. This study provides meaningful insights for marketers to design effective and customer-centered content strategies.