THE IMPACT OF DIGITALIZATION ON CUSTOMER EXPERIENCE IN POSTAL SERVICES

Grace T.*
Periodicity:July - December'2025

Abstract

This study examines the impact of digitalization on customer experience in postal services, with a focus on how technological advancements, such as online booking, tracking systems, digital payments, and mobile applications, have reshaped service delivery and customer satisfaction. Using both primary data, collected from 120 respondents in Kanyakumari district through convenience sampling, and secondary data from journals and reports, the research employs percentage analysis and Garrett ranking techniques to interpret findings. The results reveal that transparency, reliability, accessibility, cost-effectiveness, and digital customer support are the most positively valued aspects of digitalized postal services, with transparency ranked highest. However, factors such as ease of use, convenience, transaction speed, and security received lower scores, reflecting continued challenges in user-friendliness and trust. The study highlights that while digitalization has significantly improved efficiency, transparency, and service quality, overall satisfaction remains moderate. This indicates the need for postal authorities to simplify digital platforms, enhance usability, and strengthen data security. By addressing these gaps, postal
services can deliver more inclusive, seamless, and customer-centric experiences, ensuring long-term competitiveness in a rapidly digitalizing environment.<\P>

Keywords

Digitalization, Customer Experience, Postal Services, Customer Satisfaction, Service Accessibility, Data Security

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 15 15 200 15
Pdf & Online 35 35 400 25

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.