The turning process performance is greatly influenced by turning process variables. The Taguchi methodology was used in this work to maximize the performance of the turning process when AISI 304 material was being machined using a conventional cooling method. Parameters of the turning process, including feed rate, cutting speed, and depth of cut, were considered for the work. Utilizing an L9 orthogonal array (OA), the experiments were carried out. Tool wear, surface roughness, and cutting temperature were taken into account as output responses. The findings demonstrated that the Taguchi technique significantly improved the turning performance by determining the ideal process parameters. In order to decrease material waste and boost productivity while machining AISI 304 material, metal cutting enterprises are encouraged to implement these ideal cutting settings.