CONSUMER AWARENESS ABOUT FOOD ADULTERATION.

Anunshiya S.*
Periodicity:January - June'2025

Abstract

Consumer awareness about food adulteration is crucial for ensuring health and safety. It necessitates educating the public about the harmful effects of consuming adulterated food which can contain harmful chemicals, preservatives or non-food substances. The main objective of the study is to assess the awareness of Consumer about Food Adulteration; The area of the study is Kanyakumari District. For this study, a sample size of 90 Respondents was selected. Convenience sampling method was used to collect the data. In this study suggestions are made to make consumers Aware consumer of responsibility to bring changes in the society and helping other consumers to fight the unfair practice by creating awareness at micro level. This research highlights the varying levels of consumer awareness regarding food adulteration, indicating that many individuals remain unaware or inadequately informed about the potential health risks and common adulterants present in their food.

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