WOMEN ENTREPRENEURS IN KANYAKUMARI DISTRICT: BREAKING BARRIERS

C. S. Goldie Sheila Jesolit*
Periodicity:January - June'2025

Abstract

Women entrepreneurs are woman or a group of women who runs a business enterprise on their own. The various functions of women entrepreneurs include, risk mitigation, creating new innovations, administering and managing the enterprise and most importantly maintaining work-life balance. India is clearly seeing a revolution as many women entering in the world of business with the aid of globalization, digitalization and start-ups. All type of women with different background enter into business unlike in those days whereby women entrepreneurs came from established family business background or those belonging to higher income group. A women entrepreneur requires a positive quality and power in order to sustain in the industry in the long run. However, as per the sixth economic census released by the Ministry of Statistics and Programmed Implementation (MoSPI) only fourteen per cent of the total entrepreneurship in India are women. Hence, it is proved that women owned firms are still low in India and one of the major reason is due to gender inequality (Saraswat and Lathabahvan, 2020) . The objective of this study is to examine the role of women entrepreneurs in Kanyakumari District in overcoming socio-economic and cultural barriers to establish and grow their businesses. A structured questionnaire was framed and 120 primary data were collected with the use of Google Forms through convenience sampling method. The secondary data collection was through books, journals and websites. The findings emphasize the need for empowering women through supportive measures to ensure their long-term success in the entrepreneurial ecosystem. The study underscores the resilience and transformative potential of women entrepreneurs in Kanyakumari District, serving as a testament to their determination to break barriers and contribute meaningfully to economic and social progress

Keywords

Entrepreneurship, Women, Gender Inequality, Work-Life Balance, Society, Business

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