CUSTOMER’S PERCEPTION TOWARDS SERVICE QUALITY IN PUBLIC SECTOR BANK IN KANNIYAKUMARI DISTRICT

Bindhu*
Periodicity:January - June'2025

Abstract

A public sector bank is a financial institution that is owned and operated by the government. These banks play a crucial role in the economy by providing financial services to individuals, businesses, and government entities. Service quality is a key factor in measuring the success of the banking sector. Banks understand how important it is to keep customers happy and to build and maintain strong, ongoing relationships with them, as this helps improve their overall performance. There is a noticeable difference in service quality between public sector banks and the different types of customers they serve. The objective of this study is to analyze the service quality in public sector banks, to find differences among demographics of customers and service quality in public sector banks, and to analyze associate relationship among service quality in public sector banks and satisfaction of customers. A sample size of 130 was selected using a convenient sampling method. Primary data were collected from the customers in a public sector bank in kanniyakumari district. The researcher chose public sector bank customers for the study. The findings reveal that customers perceive public sector banks as reliable and trustworthy, but also identify areas for improvement, such as customer service, technological infrastructure, and responsiveness to customer needs

Keywords

Sector bank, Customers, Service Quality

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 15 15 200 15
Pdf & Online 35 35 400 25

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.