i-manager Publications

Reverse Innovation Strategies - Adapting Global Best Practices for Local Success in Emerging Markets

Mboungou Mouyabi Seke*

University of the Witwatersrand, Johannesburg, Gauteng, South Africa.

Periodicity:July - September'2025

Abstract

This study examines reverse innovation strategies and their efficacy in adapting global best practices to achieve local success in emerging markets. Through a comprehensive analysis of the existing literature and case studies, this study emphasizes the value of adaptability and contextualization in navigating the complexities of emerging markets. The implications for businesses and policymakers are explored, emphasizing the need for collaborative efforts to foster an enabling environment for innovation and growth. This study also identifies future research directions, underscoring the potential for transformative solutions that benefit both businesses and society in emerging markets. Overall, this study contributes to a more profound understanding of reverse innovation strategies and their implications in driving sustainable development in emerging markets.

Keywords

Reverse Innovation, Emerging Markets, Business Strategies, Sustainable Growth. Local Adaptation.

How to Cite this Article?

Seke, M. M. (2025). Reverse Innovation Strategies - Adapting Global Best Practices for Local Success in Emerging Markets. i-manager’s Journal on Management, 20(1), 31-48.

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