Study of Food and Beverage Service Quality and Customer Satisfaction

Saket Dixit*
School of Hotel Management and Catering Industry, Jaipur National University, Jaipur, India.
Periodicity:July - September'2025

Abstract

The interplay between service quality and customer satisfaction is a critical factor in business success. This relationship is based on the understanding that satisfied customers are essential to sustained revenue growth and customer loyalty. The connection is especially significant in the hospitality industry, where the variety and complexity of offerings intensify the influence of service quality. In this context, the customer's perception of quality serves not just as an expectation but as a standard for evaluating actual service. In the culinary sector, food quality stands out as a primary concern for patrons. It often serves as the main determinant of customer satisfaction, followed by considerations such as pricing, ambiance, and service delivery. Food quality itself is a multidimensional concept, shaped by physical characteristics, composition, safety standards, technological or storage-related changes, and nutritional value. This multifaceted nature of food quality strongly influences customer loyalty and willingness to pay. Successful restaurants must manage a complex range of factors to meet and exceed customer expectations. Cleanliness, service quality, and the overall atmosphere further contribute to shaping the dining experience and reinforcing satisfaction. Overall, the restaurant experience must be viewed holistically, with each stage of the customer journey, from initial service to the final moment of the meal, playing a role in overall satisfaction. Service quality in the hospitality sector is not limited to the product alone but encompasses a wide range of elements that collectively define the customer experience.

Keywords

Food Quality, Service Quality, Customer Satisfaction, Dining Experience, Hospitality Industry.

How to Cite this Article?

Dixit, S. (2025). Study of Food and Beverage Service Quality and Customer Satisfaction. i-manager’s Journal on Management, 20(1), 62-66.

References

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