Issues Faced By Customers towards Cyber Shopping With Reference to Nagercoil Town

Goldie Sheila Jesolit C. S.*
Periodicity:July - December'2024

Abstract

Cyber shopping is growing rapidly among the various areas and there are new trends set everyday due to the technological advancements. There is an economic growth in the cyber shopping sector after the COVID-19. However, there are various problems or issues a customer faces when purchasing from cyber shopping. Even if the overall sale of cyber shopping has risen across the globe, there is a slight hindrance by customers due to safety concerns. The research aims to find out the issues which influences the customers most regarding cyber shopping purchases in Nagercoil Town. The collection of primary data is by using convenience sampling method and the number of respondents is 200. Journals, books, websites and databases are the sources for secondary data collection. The findings shows that cash on delivery is the most preferred payment method, while debit card payment method is the least preferred one.

Keywords

Cyber Shopping, Finance, Technology, COVID-19, Security

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