The Effectiveness of Digital Advertising towards Customer Satisfaction

S. Angelin Reshma*
Periodicity:July - December'2024

Abstract

In today's world, digital advertising plays an important role in selling products. Digital advertising is nothing but a strategy allows to leverage different digital media's such as social media, pay-per-click, search engine optimization, and email marketing to connect with existing customers and individuals interested in your products or services. The main aim of this study is to identify the level of customer satisfaction in digital advertising and to study the highly influencing media in digital advertising. In this study 90 respondents were selected using random sampling method. Primary data and secondary data were collected for this study and SPSS software were used to analyze the data.

Keywords

Digital advertising, Digital media, Customer satisfaction, Search engine, E-mail advertising.

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