Consumer Perception towards Electric Vehicles

Merla J. V.*
Periodicity:July - December'2024

Abstract

The automobile industry has undertaken initiatives to safeguard the environment by introducing electric vehicles. The Electric Vehicles provide several benefits to the consumers, government, automobile industry and environment which have driven rapid increase in the adoption of e-vehicles among consumers. However, the consumers may face several challenges while using these vehicles. Consequently, this research aims to analyze the consumer perception towards the electric vehicles using a convenience sampling method with a sample size of 120 respondents. This research examines the significant difference between the area of residence and brand preference, inspects the significant difference between the age and factors influencing the purchase of e-vehicles and analyzes the challenges faced by e-vehicle users, with the focus of contributing to the advancement of market technology and understand consumer experience towards the electric vehicles.

Keywords

Electric Vehicles, EVs, e-vehicles, Consumer perception, Environmental friendly.

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