Impact of Covid-19 on Consumer Spending Pattern

Syed Ali Rizwana M.*
Periodicity:July - December'2024

Abstract

The COVID-19 pandemic has brought about an unprecedented era of uncertainty, forcing consumers to re-evaluate their spending habits and prioritize their needs in ways previously unimaginable. A fundamental shift in consumers spending habits that would have a far-reaching consequence for business and economics. This study seeks to explore the change in spending habit of consumers towards various product categories and shift in spending pattern during pandemic. Data were collected through questionnaire from 230 respondents. Convenience sampling method is used for this research and tools like Percentage, mean score ranking, One-way Anova, Chi-square and Cross-tabulation method were used to analyse the data. The finding reveals that “Essential products” and “non-essential product” categories faced major changes in spending pattern of consumers during COVID-19. The result shows that there is an association among “Employment status and shift in consumer spending pattern during pandemic.

Keywords

Impact, Consumer, COVID-19, Spending pattern, Consumer behaviour, Pandemic.

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